Ben Walters details Feedback's new pricing model to investors on The Pitch.
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Ben Walters: Dynamic pricing will inevitably become standard in restaurants
“Prices are going to be changing at restaurants. I'm like, I'm convinced, and I've had a lot of conversations with a lot of smart people, and everyone is also with me that the way that the pricing is working right now, it just doesn't make sense.”
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Ben Walters says frequent price changes increase app engagement without hurting conversion
“What's been so cool is, so what we've seen is in our app, the more times we actually change prices, the more people check into the app to see what prices are. And so it actually increases engagement, and we see conversion rates stay pretty flat, and so when yo…”
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Feedback forecasts $65K MRR within 12 months
“65,000 dollars is what I've modeled out for our forecasting. In 12 months from now, yes.”
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Restaurants use static pricing because offline menus limit price changes
“They've never had the opportunity to really change prices like some of these other industries because transactions happen in an offline environment.”
Disclosure
Feedback pitches $800,000 to pivot its dynamic pricing tech to restaurants
“So my name is Ben Walters, CEO and co-founder of Feedback, and we're here raising 800,000 dollars in order to repurpose the pricing technology that we have both developed and tested through a mobile marketplace in order to allow restaurateurs to apply it to th…”
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Feedback generates $350,000 in off-peak sales over 13 months
“What we've done over the last 13 months is we've have, we have a mobile marketplace. We've generated 350,000 dollars in off-peak sales and sold 22,000 meals that were gonna end up in landfill, and we've done that by changing the price based on demand and inven…”