Yin: Scaling ECGO's student acquisition across entire campuses will be too expensive
Elizabeth Yin · #124 ECGO: Turning Trash Into Treasure With AI · Mar 4, 2025 · at 15:26
Elizabeth Yin of Hustle Fund explains her rationale for passing on Nicole Sewell's collegiate waste-sorting app, ECGO.
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“The thing I'm trying to really grapple with is the customer acquisition, and there are a couple of different customers. It's sort of this B to B To see model, which it gets a little bit tricky around, like, how do you get to sort of the next layer of customer, the students, and I think people had some great ideas on how to get there. I just think it's going to be too pricey to try to, like, how do you go from 1500 to a whole campus without increasing that spend?”
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