Wang: Nine million eligible US residents lack information to naturalize
Xiao Wang · When You Grow Too Fast · Mar 3, 2025 · at 10:56
Xiao Wang, founder of immigration platform Boundless, outlines the size and information gap of the addressable U.S. naturalization market.
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“There are nine million people who are eligible to naturalize And don't. And when they did a nationwide survey, they found that, like, over 60% was because they had no information about how to naturalize.”
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Wang: Boundless spends over $400 to acquire a $500 customer
“Out of 500 dollars our customer acquisition cost is a little over 400 dollars.”
Xiao Wang: Boundless loses money on every new customer upfront
“I can be blunt and say, look, we are not, we are losing money per customer. And that's ok. And because we are, we believe that if they have a great experience, that, you know, they will come back to us for future immigration needs.”
Wang: Boundless CAC is over $400 on a $500 price point
“So as of now, so of 500 dollars our customer acquisition cost is a little over 400 dollars.”
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“In two years, they have to go from a conditional to a permanent green card, which is another transaction, and then a year after that, they can do naturalization, which is another transaction. There's no reason they would go to anyone else for their future appl…”
Wang: Boundless will retain green card customers for subsequent immigration applications
“In two years, they have to go from a conditional to a permanent green card, which is another transaction, and then a year after that, they can do naturalization, which is another transaction. There's no reason they would go to anyone else for their future appl…”