Investor David Goldberg draws on his prior experience running a men's accessories company to question the viability of Sene's purely digital custom-suit fitting model.
“And what we found is a lot of great brands out there, but when you're talking about a product that's, I don't know, 500 dollars, 700 dollars, maybe even a thousand dollars. That little extra convenience of being able to fill out a survey in someone's home didn't overcome either the lack of trust or really the lack of quality when it came to fit.”
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More from David Goldberg
Opinion
Goldberg: Sene's fit technology cannot scale into a multi-hundred-million-dollar platform
“I don't think there's anything novel enough in the underlying fit technology To build the whole base of the company around that. And I don't think that will scale to be a multi hundred million dollar technology platform.”
David GoldbergMar 3, 2025▶ 11:40#86 If the Suit Fits, Invest.
AssertionContradicted
Goldberg: Most consumers are perfectly happy with standard apparel sizing
“And then the majority of people are actually happy with the standard sizing systems.”
David GoldbergMar 3, 2025▶ 18:04#86 If the Suit Fits, Invest.
Disclosure
Goldberg: Passing on The Cru Over Concerns Users Will Move Off-Platform
“And my concern is that you are delivering a ton of value on day one with the matching, but then it diminishes a bit post that. And I worry about some folks going off platform. So I'm going to pass.”
David GoldbergMar 3, 2025▶ 14:12#78 Got Goals? Grab a Cru
Insight
Goldberg: CPG startups require high initial profitability or high repeat frequency
“When I think about consumer products, I'm typically looking for one of two behaviors. Either one, a high enough purchase where you will be significantly profitable on first purchase. Think mattresses, right? Or something more like a subscription box like razor…”
David GoldbergMar 3, 2025▶ 15:51#72 How Niche Is Too Niche?
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