Flynn: Sun and Swell generates about 20% of sales online
Kate Flynn · #77 Sell Online or Go Door to Door · Mar 3, 2025 · at 5:20
Sun and Swell Foods founder Kate Flynn breaks down her sales channels to investor Charles Hudson on The Pitch.
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“Yeah, so we do sell it has historically been about 20% online, so we totally know the importance of the channel, and we, like, we cherish those relationships with that portion of our customer base. It just hasn't been our core growth strategy.”
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More from Kate Flynn
Flynn: Charles Hudson ghosted Sun and Swell after committing to invest
“Yeah, I tried to reach out to him a couple times and I just, I never heard back.”
Flynn: Sun and Swell will focus on corporate offices next year
“It's definitely not our strategy in the near term but this year we've started going after the corporate offices and that's gonna be our main focus of growth over, like, the next 12 months.”
Flynn: Founders should stop chasing unresponsive, unenthusiastic investors
“I want them to be excited about working with us and excited about our company, and after I've sent several emails, I just feel like if, you know, if he's excited about the company, then he'll, he'll remember to reach back out, but I just didn't want to be push…”
Kate Flynn: Sun and Swell has 45% margins on 90-cent COGS
“So our COGS are 90 cents and our average selling price is a dollar 60. So we have about 45% margin right now.”