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Jen Saxton

Founder, Tot Squad · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 9claims → 4claims resolved → 75%fully supported → 3.92/5average certainty → 1.38/5average debate potential → 1said about them ↓

3 supported 0 partly supported 1 contradicted 1 not yet assessed 4 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 4 are resolved, 1 is not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jen argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Saxton: Tot Squad signed a contract with Walmart
“So I literally two days ago signed the Walmart contract, which is so exciting.”
Jen Saxton Mar 3, 2025 ▶ 4:36 #71 Raising Kids Is Hard. So Is Raising a Startup.

Their most notable contradicted claim

Assertion Contradicted
Jen Saxton: Tot Squad operates in Buy Buy Baby across 10 cities
“So we actually have kind of geek squad style service centers that are now open in 10 cities inside Bye Bye Baby stores.”
Jen Saxton Mar 3, 2025 ▶ 7:37 #71 Raising Kids Is Hard. So Is Raising a Startup.

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
67% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Everything Jen Saxton said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not publicly verifiable
Buy Buy Baby launched a competing center during Tot Squad's pilot
“Bye-bye actually tried to launch their own service center. In the middle of my pilots, they went around me and opened their own in New York City.”
Jen Saxton Mar 3, 2025 ▶ 9:12 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Supported
Saxton: Tot Squad signed a contract with Walmart
“So I literally two days ago signed the Walmart contract, which is so exciting.”
Jen Saxton Mar 3, 2025 ▶ 4:36 #71 Raising Kids Is Hard. So Is Raising a Startup.
Disclosure
Tot Squad is raising a bridge note with a $15M valuation cap
“So the bridge note has a fifteen million cap.”
Jen Saxton Mar 3, 2025 ▶ 11:10 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Supported
Saxton: Amazon controls only about 20% of the market
“Amazon only controls about 20% of the market right now.”
Jen Saxton Mar 3, 2025 ▶ 17:07 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Supported
Saxton: Up to 95% of child car seats are used incorrectly
“As many as 43% of children who die in car accidents were improperly restrained, and as many as 95% of child's car seats are used incorrectly.”
Jen Saxton Mar 3, 2025 ▶ 1:52 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Not checkable as stated
Saxton: Tot Squad did $500k in sales last year and doubled YTD
“We did about half a million in sales last year, and we've already doubled that year to date versus last year.”
Jen Saxton Mar 3, 2025 ▶ 2:33 #71 Raising Kids Is Hard. So Is Raising a Startup.
Disclosure
Saxton: Tot Squad retains roughly 50% on $80 Amazon installations
“Amazon gets 20% of that, so we pay them 16 dollars. We pay the car seat installer 25 dollars so that's 41 dollars out of the 80 are paid out, and then we keep roughly 50% just to do the customer service, et cetera.”
Jen Saxton Mar 3, 2025 ▶ 4:21 #71 Raising Kids Is Hard. So Is Raising a Startup.
Insight
Saxton: Baby services must be sold attached to physical products
“Services kind of have to be sold in that fashion along with a product.”
Jen Saxton Mar 3, 2025 ▶ 7:33 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Not checkable as stated
Jen Saxton claims Tot Squad has serviced over 50,000 customers
“So we've serviced over 50,000 customers already.”
Jen Saxton Mar 3, 2025 ▶ 12:31 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Not checkable as stated
Saxton: Tot Squad raised $200,000 from two investor emails
“200,000 from two emails to my existing investors.”
Jen Saxton Mar 3, 2025 ▶ 14:38 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Not checkable as stated
Saxton expects a term sheet within two weeks from four VCs
“I've had four VC funds now ask us to move into diligence with them, so I expect I'll have a term sheet in the next couple of weeks.”
Jen Saxton Mar 3, 2025 ▶ 22:36 #71 Raising Kids Is Hard. So Is Raising a Startup.
Assertion Contradicted
Jen Saxton: Tot Squad operates in Buy Buy Baby across 10 cities
“So we actually have kind of geek squad style service centers that are now open in 10 cities inside Bye Bye Baby stores.”
Jen Saxton Mar 3, 2025 ▶ 7:37 #71 Raising Kids Is Hard. So Is Raising a Startup.
Disclosure
Tot Squad previously raised $2.5M at an $8.5M valuation
“So the valuation on the two and a half million that I previously raised was about eight and a half million.”
Jen Saxton Mar 3, 2025 ▶ 10:56 #71 Raising Kids Is Hard. So Is Raising a Startup.

The other half of the tape: Jen Saxton's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Jen Saxton, by other people (1)

What-if
Jillian Manus would have invested in Tot Squad at lower valuation
“If she had come in, I think we probably would, well, I would have been in, I would have been in, but I think she did not understand, and I'm trying to understand who advised her.”
Jillian Manus Mar 3, 2025 ▶ 18:27 #71 Raising Kids Is Hard. So Is Raising a Startup.

Appearances (1)

EpisodeDateSpeaking time
#71 Raising Kids Is Hard. So Is Raising a Startup. Mar 3, 2025 11m
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