Q want to see this like systematic approach to churn out billion dollar companies. It, it kind of bothers me a little bit because I'm just like that. Like, aren't you investing in the person building it and trusting that they're going to figure out ways to grow the business? Like, there are hundreds if not thousands of DTC businesses that are not getting funding from VCs anymore because of that.
A Yeah. In situations that are uncomfortable, like iOS or, you know, not being able to raise capital or whatever it might be, whatever kind of, like, roadblock you're going through, like, it forces you to, like, be creative and try something new and go back to basics. And what works for us is we're like, okay, let's take that money we just pulled from Facebook and let's invest it into Trade show. Let's go to Atlanta. Let's set up a booth. Let's go to Coterie. Let's set up a booth. And with that, I mean, oh my God, like we saw like a 10 X at Coterie from like what we invested versus like what we got out of it. And that's just a first order with some of these like stores around the country now. And so there's obviously going to be a repeat purchase rate, but like that's a way more efficient use of our dollar. That doesn't mean that we're not going to run Facebook ads. We're just going to run at a way smaller scale and we're going to supplement and fill the funnel elsewhere.
AI assessment note: “not being able to raise capital... forces you to, like, be creative and try something new”