Q A more specific question, you may have already answered this, Al, but like, You said you, you needed more time as you were kind of mulling over her, her strategy. And then you said, I want to go along for this ride. What exactly changed your mind?
A Um, I just had to think through the coffee shop space. Like I want, I want this to exist where once people sample it and they want to go back and get it, it shouldn't be as hard as it is. But the, the D to C I didn't think was the right move. I think like, I want to see this in like whole foods and everywhere else. So as soon as you make that customer, one of yours that they can go and replenish all day long, but I don't know, man. Uh, yeah, it's, it's her, like, she's, she's very self-aware. She's got a good angle on stuff. You know, I didn't feel like she was BS-ing us through any of the, we're gonna market our way to victory here.
AI assessment note: “it's her, like, she's, she's very self-aware. She's got a good angle”