Aware

“We're projecting a hundred million ARR in five years. So about 400,000 units.”

“A week later, Elizabeth signed and wired, a 150 K. And the Pitch Fund signed and wired too. 50 K alongside Hustle Fund. Since the show, Antonio has raised an additional 100,000, and he's still looking to raise 400 more to close out the round.”

“But the biggest update is Aware is no longer an ear cuff. The form factor has changed. It's a patch completely hidden behind the ear. It can be worn twenty-four-seven and track your sleep, too.”

“Exactly, because it's a measure of HRV. We tap into the central nervous system, which is where everything originates, and so we can have much, much higher accuracy, The real time component of EEG is phenomenal. We give you a sample of your emotion every second…”

“Coming out of Techstars, we are now raising our preceded round of 700 K to go to production.”

“We believe that it's going to be a fashion statement, but also a way to tell people, I care about my mental wellness. So this is a way to remove also the stigma that is associated to mental wellness, and that's why we believe it's going to be really powerful.”

“We're looking at 300 dollars the price of the cuff with about 77% profit margin at scale.”

“There is a IP in the hardware itself, in the form factor, in the ear cuff. Ben Zices: Is that protected? Antonio Forenza: Yeah, we have, yeah. Ben Zices: So nobody else can measure EEG with an ear cuff device. Antonio Forenza: Yes.”