The Wisdom Wall

“Volume negates luck.”

“customers are super fractal, right? And so, you can absolutely make the same amount from one percent of your customers as you can from the other 99, and have half your revenue from one.”

“how, how much you can compress the time from waking to beginning work is the ideal.”

“the amount of legitimacy that you need to be an influencer depends on the risk that the consumer has in taking action on the nature of the content that you're making.”

“I'm a big believer in, um, surface area of thought. Like if you were to sit down and say like, I'm gonna write a book about this and then you have two weeks, it's like, you don't have enough experiences that are diverse in a two week period while you're writing to like, let the paint dry. So I kind of want to like,…”

“I think you miss out on the, the, the wrinkles, like the tiny little details that like, if you, if you think about like the story of how you met your wife and you go back, like you've told it a bunch of times, but if you told it the day after you did it, you'd have so much richer memory of all the tiny little things…”

“I think it's barbell. So it's either like make it the Mona Lisa and like play to win that game, or you're in the volume game and the volume is just value per second and just trying to get as many of those seconds out as you possibly can.”

“They're, they're not loyal to the business. They're loyal to the girl who does her injections or does their lasers or whatever. And so it's like, we just got to tie those people in like a partner firm.”

“I think the absolute simplest media strategy for any kind of change is the whole truth, not half truth.”

“I think making offers available to people, that is where business owners like struggle. They feel weird about it and they sell out of their own wallet when it's just like, just make them available and state the facts and tell the truth.”