Hormozi: Business owners fail to scale prices by selling out of their own wallets
Alex Hormozi · Alex Hormozi's Playbook for Building Billion-Dollar Businesses · Jul 7, 2026 · at 33:43
Investor Alex Hormozi explains the psychological barriers founders face when creating high-ticket and luxury offerings.
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“I think making offers available to people, that is where business owners like struggle. They feel weird about it and they sell out of their own wallet when it's just like, just make them available and state the facts and tell the truth.”
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