The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 2 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Ridge completes creative concepting 5x to 10x faster using Claude
“The further upstream parts of the creative process, the concepting, the briefing is, we're probably doing five, 10 times faster, and probably more, with more novelty than we were otherwise, just because it's easier to ideate with something like, we use Claude …”
Conor Macdonald Mar 24, 2025 ▶ 10:26 Conor Macdonald on "Why Meta Ads Are Failing" and "How AI is Saving E-Commerce".
Disclosure
Ridge is pivoting from broad creator sponsorships to deeper long-term integrations
“We've sponsored thousands of creators and billions of views, and now our goal is to just do deeper integrations with creators over longer periods of time.”
Conor Macdonald Mar 24, 2025 ▶ 16:18 Conor Macdonald on "Why Meta Ads Are Failing" and "How AI is Saving E-Commerce".
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