The Ledger

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Insight
Cannon: Users share more candidly with AI interviewers than human moderators
“In fact, they like, have even expressed that like, they'll share more because there isn't a person. It's this idea of like social desirability bias. You're like, I don't want to come off as a person that is X, Y, and Z to another human.”
Aaron Cannon Jun 23, 2025 ▶ 29:30 We Interviewed the Best Startups From YC Demo Day (June 2025)
Insight
Cannon: Avoid AI moderators if user research is a sales opportunity
“Yeah, there's basically, I, like, I think a good reason not to use an AI moderator is, like, if you could sell to that person. Probably don't outsource that, right? Like, maybe to build the relationship yourself.”
Aaron Cannon Jun 23, 2025 ▶ 30:30 We Interviewed the Best Startups From YC Demo Day (June 2025)
Disclosure
Cannon: Outset's early enterprise customers include Microsoft, Nestle, and Weight Watchers
“So there's a lot of opportunity, and yeah, we work with, like, Microsoft, Nestle, Weight Watchers, so we've been super enterprise focused, and yeah, we're a couple years in.”
Aaron Cannon Jun 23, 2025 ▶ 24:48 We Interviewed the Best Startups From YC Demo Day (June 2025)
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