Car Dealership Guy explains the durability of dealership unit economics and profit center breakdowns.
Assertion Not checkable as stated
Online car buyers are largely subprime consumers using it as last resort
“First of all, I learned that online car buyers
By a large percentage are subprime car buyers, right?
Subprime consumers.
They can't otherwise get approved anywhere else, and this is sort of their last resort.”
Opinion
Car Dealership Guy: Tesla is the only automaker to succeed at DTC retail
“And frankly, Tesla is the only one that has really done a great job at it, or sure, maybe Rivian as well.
But there's been other plenty of examples on the legacy side that they simply have not been able to do it successfully with launching like a DTC or someth…”
Prediction Held up
Automakers will increase consumer incentives as the vehicle market sits 30% oversupplied
“I would say they're roughly like 30% oversupplied. So it's not, you know, these numbers are not low. We're sort of in this phase right now where it's the incentives are only going to keep getting better because the reality is the inventory is out there and it …”
Insight
Car Dealership Guy: Average car buyers prioritize price over powertrain
“I don't care. Like the average American doesn't care if it's an EV or a gas or it runs on fricking water. Right. They need to be able to afford something.”
Assertion Not checkable as stated
Many car dealers currently break even or take losses on new cars
“Many dealers are already breaking even on new cars.
You are depending on the brand.
Some are taking losses.
and so new cars has never been like a real profit center, right? It's a commoditized product.”
Prediction Not checkable as stated
Automakers underestimate retail difficulty, ensuring the traditional dealership model will survive
“I don't think the dealership model is going away other than the fact that lobbying is super strong and all that, like, let's put that aside for a second, even though it's a super important one.
I simply think that manufacturers sometimes underestimate what it …”