Ryan Hudson, co-founder of Honey, explains affiliate network mechanics to address viral allegations that Honey hijacks commission cookies from content creators.
“There is stand down policies at all of the, at almost all of the networks where downloadable software tools, toolbars browser extensions are required by the affiliate network. Who's mediating all these like multi-party exchanges are required to stand down to traffic like that.”
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More from Ryan Hudson
AssertionNot checkable as stated
Hudson: Viral video allegations against Honey were essentially falsified
“Almost every version of that was essentially falsified. Like he'd say one thing and then the screen would show something completely different and non-incriminating.”
Ryan HudsonApr 9, 2025▶ 23:17HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
Opinion
Hudson: Google's Single-Purpose Policy Stifled Chrome Extension Business Models
“And it's a single purpose arbitrary policy that Google has for the Chrome store that extensions are only allowed to do one thing. And so extensions have effectively been pushed to only do a feature and it becomes increasingly challenging to attach a business m…”
Ryan HudsonApr 9, 2025▶ 14:38HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
Disclosure
Hudson: Honey spent over $100M on creator partnerships
“It also pulled in a bunch of creators who we'd spent over a hundred million dollars working with to promote honey.”
Ryan HudsonApr 9, 2025▶ 1:57HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
AssertionSupported
Hudson: RetailMeNot gets affiliate commissions whether coupons work or not
“When you click on that retail may not link, it's actually affiliate tagging you at that moment in time. And so you go to do that coupon search and whether the coupon works or not, it's they're getting an affiliate commission on that.”
Ryan HudsonApr 9, 2025▶ 4:06HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
AssertionNot checkable as stated
Hudson: Honey Drove Incremental Lift by Keeping Shoppers in Checkout Cart
“We found that by keeping the consumer in the shopping cart, we actually drove incremental lift for the retail partners, and over time, a bunch of them were able to use their own data to demonstrate that to themselves, and that's the core of what became Honey's…”
Ryan HudsonApr 9, 2025▶ 6:53HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
AssertionNot checkable as stated
Hudson: Honey's Entire Revenue Sourced Exclusively From Affiliate Marketing
“So the first penny that we made
And the last penny, as far as I know, is effectively affiliate marketing with a cashback program that we worked with, you know, that we rebated that commission to the consumer.”
Ryan HudsonApr 9, 2025▶ 7:20HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN
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