Honey

“The first dollar of revenue didn't come until 2015. So, let's launch the product 20 12, 2015.”

“It also pulled in a bunch of creators who we'd spent over a hundred million dollars working with to promote honey.”

“We found that by keeping the consumer in the shopping cart, we actually drove incremental lift for the retail partners, and over time, a bunch of them were able to use their own data to demonstrate that to themselves, and that's the core of what became Honey's…”

“Almost every version of that was essentially falsified. Like he'd say one thing and then the screen would show something completely different and non-incriminating.”

“It's a browser extension. Never has really been an attractive investment space.”

“So it's not like the marketing spend on Google where you're spending well into double digits percentage of revenue on acquisition or what you're spending on Facebook. We're talking like really small numbers and Part of that reason the rates are low is actually…”

“There is stand down policies at all of the, at almost all of the networks where downloadable software tools, toolbars browser extensions are required by the affiliate network. Who's mediating all these like multi-party exchanges are required to stand down to t…”

“So the first penny that we made And the last penny, as far as I know, is effectively affiliate marketing with a cashback program that we worked with, you know, that we rebated that commission to the consumer.”

“And it's a single purpose arbitrary policy that Google has for the Chrome store that extensions are only allowed to do one thing. And so extensions have effectively been pushed to only do a feature and it becomes increasingly challenging to attach a business m…”

“Newegg is using a multi-touch attribution system in any click system from company Howell, and it is effectively, like, it's Newegg uses it so that it can pay both the creator upstream and Honey.”

“One of the reasons honey in the early days grew at a steady, but slow rate is the cycle time on that growth loop was measured literally in months. So the time from Somebody installs Honey to they get a coupon that works, which is like the aha, this thing actua…”