Hudson: RetailMeNot gets affiliate commissions whether coupons work or not
Ryan Hudson · HONEY Founder Responds to MegaLag -- Ryan Hudson on TBPN · Apr 9, 2025 · at 4:06
Honey co-founder Ryan Hudson explains the affiliate marketing mechanics behind legacy coupon aggregators like RetailMeNot.
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“When you click on that retail may not link, it's actually affiliate tagging you at that moment in time. And so you go to do that coupon search and whether the coupon works or not, it's they're getting an affiliate commission on that.”
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