Valenzuela: Prompt Engineering Is Overrated for Video Generation
Cristóbal Valenzuela · Cristóbal Valenzuela (Runway) Talks About The Future of Media and Hollywood · Apr 6, 2025 · at 4:47
Runway CEO Cristóbal Valenzuela argues that text prompting alone is insufficient for filmmaking and explains why multimodal inputs are necessary for video models.
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“I think prompting is overrated. Like, just language as a unique interface will not get you too far because, like, storytelling and films, particularly in video, it's just so hard to just describe words, you know.”
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