Valenzuela: Generative Video Enables Cheap Improvisational Cinematography Impossible in Traditional Film
Cristóbal Valenzuela · Cristóbal Valenzuela (Runway) Talks About The Future of Media and Hollywood · Apr 6, 2025 · at 10:10
Cristóbal Valenzuela, CEO of Runway, explains how generative models act like cinematographers by allowing creators to cheaply experiment with camera angles.
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“You can use Gen-Fort to kind of position the camera in different parts of the scene, and you kind of, like, it's interesting because the model becomes, like, a cinematographer. It's kind of helping you understand or provoking, provoking you with ideas of how you want to, Do it, which is different from how you do filmmaking traditionally, because you can't afford to do that in traditional filmmaking. You have a kind of like a set of shots that you need to make, and it's very expensive to like not do those. Here you can just like wander around and kind of like find your angle. And I think that's also interesting. It changes the nature of how you make things in the first place.”
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