Janis says Grüns downplays clinical studies to position as lifestyle brand
Chad Janis · Chad Janis: How I Sold Grüns to Unilever for $1.2B · Apr 11, 2026 · at 14:55
Grüns founder Chad Janis explains his brand messaging strategy against traditional supplement category competitors.
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“We do clinical research, but we don't, it's not like the only thing we talk about, right? We do we have like studies, we've done all this wonderful stuff, but we try not to lean too much on that because that's what the rest of the category is doing. We're kind of a lifestyle brand.”
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