“So the business was doing like fifty million of revenue when I graduated.”
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More from Chad Janis
Opinion
Janis says Goli struggled by relying on trend-dependent single ingredients
“Goalie, I think they were more focused on individual ingredients that sort of rose and roads that rode with trends and then came back down as that sort of trended away.”
Chad JanisApr 11, 2026▶ 4:01Chad Janis: How I Sold Grüns to Unilever for $1.2B
Insight
Janis: Supplement market enters 'V-three' era of comprehensive gummy blends
“And then I would say we're entering what I would consider a V-three of the Gummy era, which is taking really robust blends and putting them into a form factor like Gummy.”
Chad JanisApr 11, 2026▶ 3:38Chad Janis: How I Sold Grüns to Unilever for $1.2B
Disclosure
Janis says Grüns downplays clinical studies to position as lifestyle brand
“We do clinical research, but we don't, it's not like the only thing we talk about, right? We do we have like studies, we've done all this wonderful stuff, but we try not to lean too much on that because that's what the rest of the category is doing. We're kind…”
Chad JanisApr 11, 2026▶ 14:55Chad Janis: How I Sold Grüns to Unilever for $1.2B
Insight
Janis: Brands should not have pride in remaining solely direct-to-consumer
“I don't think there's any reason to like, Have pride in being a solely DTC business or a solely on, like, there's just, there's consumers everywhere. Like, meet them with the solution that, and at the price point that works for them.”
Chad JanisApr 11, 2026▶ 16:08Chad Janis: How I Sold Grüns to Unilever for $1.2B
Disclosure
Janis: Over 99% of Grüns marketing creative remains human-generated
“I would say at this point, we're still like 99% plus like human generated Whether it's like in a editing file or whether it's actual humans creating UGC or working with influencers who are creating content. We haven't moved, I would say into like AI being the …”
Chad JanisApr 11, 2026▶ 22:50Chad Janis: How I Sold Grüns to Unilever for $1.2B
AssertionNot checkable as stated
Janis: 19 of 20 co-manufacturers rejected Grüns before its launch
“Early days of the business, pre-launch, the process was calling up 20 different co-bands, co-manufacturing partners, and telling them, here's what I want to do, here's what the ingredients are, I'll source all of it, and every single one of them, except for on…”
Chad JanisApr 11, 2026▶ 7:28Chad Janis: How I Sold Grüns to Unilever for $1.2B
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