Grüns

“I would say at this point, we're still like 99% plus like human generated Whether it's like in a editing file or whether it's actual humans creating UGC or working with influencers who are creating content. We haven't moved, I would say into like AI being the …”

“Early days of the business, pre-launch, the process was calling up 20 different co-bands, co-manufacturing partners, and telling them, here's what I want to do, here's what the ingredients are, I'll source all of it, and every single one of them, except for on…”

“I don't think there's any reason to like, Have pride in being a solely DTC business or a solely on, like, there's just, there's consumers everywhere. Like, meet them with the solution that, and at the price point that works for them.”

“Where we can, you know, ship ten million gummies a day and have the infrastructure for it.”

“We raised probably around fifty million over the course of the business. Some of that was secondary over the course, then on primary as well, obviously.”

“That infrastructure for taking gummies and putting it into packs did not exist prior to us. So for the first six to eight months of this business, we had 20 bodies standing around a table. Manually picking up gummies and putting them in packs and taking a clam…”

“We do clinical research, but we don't, it's not like the only thing we talk about, right? We do we have like studies, we've done all this wonderful stuff, but we try not to lean too much on that because that's what the rest of the category is doing. We're kind…”

“And then I would say we're entering what I would consider a V-three of the Gummy era, which is taking really robust blends and putting them into a form factor like Gummy.”

“We have like all the data infrastructure data warehouse in a place where it's accessible through Claude to our team. So you've got the CX team, you've got the finance team, you've got the marketing team, all like immediately accessible with that information to…”

“Goalie, I think they were more focused on individual ingredients that sort of rose and roads that rode with trends and then came back down as that sort of trended away.”

“Six months into the business, January 29th was calling my co-man. I was like, hey, we don't have, it was like two weeks of telling him, hey, I don't think we have enough inventory, right? He's like, no, no, no, we're good. January 29th, I was like, hey, we're …”

“We launched with Sprouts in October of twenty-twenty-four Target in February of twenty-twenty-five, and then Walmart in April of twenty-twenty-five, and then a bunch of other amazing retailers after that.”

“About one-fourth of my entire Stanford class tried the early iterations of Grins before we launched.”