iPhone, every mention
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every year anyone John Coogan 208Jordi Hays 81Casey Neistat 11Mark Gurman 10Marc Andreessen 10Eddy Cue 4Andrew Yang 4Turner Novak 3Thomas Laffont 3Justine Moore 3
Verbatim, from the transcripts: the passages where iPhone comes up
AI Safety Timeline Takeover, Bending Spoons Acquires Miro, iPhone Duo Reactions | Diet TBPN
- ▶ 15:01 Jordi Hays Uh, we, we had a little bit of iPhone duo 6 times in the scene
- ▶ 16:46 John Coogan Like what percent, like will this be as popular as the iPhone pro has been relative to the iPhone? 4 times in the scene
- ▶ 16:46 John Coogan Like what percent, like will this be as popular as the iPhone pro has been relative to the iPhone?
Apple’s iPhone Duo, Meta’s Muse AI Agent, Anthropic Researcher Quits Over AI Doom | Diet TBPN
- ▶ 0:01 Jordi Hays Well, uh, Apple has announced the iPhone Duo, their foldable phone. 4 times in the scene
- ▶ 2:01 Jordi Hays Like, we're having Mikey from Suno on the show later today, and, uh, Suno has an app that's really full-featured for iPhone. 4 times in the scene
- ▶ 2:50 Jordi Hays Leaving room for the iPhone Duo Pro with
- ▶ 4:55 unnamed speaker So you're a hundred percent getting the duo. 2 times in the scene
- ▶ 6:25 Jordi Hays Typically they come out and they say, it's lighter, thinner, faster, thinner, faster, fit thinner, faster, 12 times, uh, it's the best iPhone ever. 6 times in the scene
Big Companies Hiring Again, Anthropic's Open-Weight Position, Zuck Backs AI for All | Diet TBPN
Open Source vs. Closed Source, NVIDIA Backs SSI, YC Startup School Fills Stadium | Diet TBPN
- ▶ 1:02 unnamed speaker And, and it's different, because when you go back to the iPhone, and Steve Jobs being mad at Eric Schmidt about Android, that was a tense moment that happened, A, behind closed scenes, completely. 2 times in the scene
- ▶ 9:41 unnamed speaker And use an iPhone, and Apple will have a huge incentive to, to defend against any potential open source attacks, and so they will be spending the money.
AI Agents Hack Hugging Face, White House Promotes Science’s Golden Age | Diet TBPN
- ▶ 21:24 Jordi Hays The fact that Android and iPhone like battle each other out is not, is much better than like, there's just one and it's getting worse and it's like, there's nothing that you can do to lose.
Apple Sues OpenAI, Experts Sign Another AI Warning Letter, Paramount Threatens CA Exit
- ▶ 0:38 John Coogan The iPhone maker said in a suit Friday that OpenAI encouraged Apple employees to share information, components, drawings, and other materials related to upcoming products. 5 times in the scene
- ▶ 13:47 unnamed speaker Even as they had figured out how to earn services revenue from every iPhone user basically forever. 3 times in the scene
GPT-5.6 Reactions, Phoebe Gates’ Phia Drama, Hollywood Chases Internet Horror | Diet TBPN
- ▶ 5:01 John Coogan Uh, AI videos, either just using their iPhone, so they'll just have, like, you're playing an actor who's playing, like, an old character, and then you're reading the lines, you're giving the delivery, and then that is, that is used as the…
- ▶ 16:06 John Coogan So if I open up the Amazon app on my iPhone and I buy a t-shirt,
Ben Thompson Explains the XBOX Disaster
- ▶ 4:51 Ben Thompson This is pre iPhone.
XBOX Layoffs, Tesla's New Model Y, $12.8M Lottery Dispute | Diet TBPN
- ▶ 9:07 John Coogan I talk to people on the iPhone.
Jersey Mikes's IPO, AI Lab Nationalization, SpaceX AIPhone | Diet TBPN
- ▶ 17:50 John Coogan Of something sort of like an iPhone. 4 times in the scene
Snap SPECS, Taste Labs Timeline Turmoil, AI Execs at G7 | Diet TBPN
- ▶ 6:51 unnamed speaker I think the original killer feature of the iPhone was the phone. 2 times in the scene
SpaceX Takes Off, Cursor's Wild Rise, Snap Bets on AR Glasses | Diet TBPN
- ▶ 10:45 unnamed speaker They buy a new phone, a new iPhone every year.
Gavin Baker: SpaceX Might Be the Greatest Company of All Time
- ▶ 24:33 Gavin Baker Picking each API from, you know, we've all seen those iPhone farms in China.
WWDC Reactions, Claude Fable 5 Debuts, McAfee Eyes ESPN Mega Deal | Diet TBPN
- ▶ 1:54 Archival Audio That's a feature of the iPhone four S we call Siri.
- ▶ 3:28 unnamed speaker October fourth, 20 11, the let's talk iPhone WWDC, where they announced Siri.
- ▶ 14:36 unnamed speaker So it's also a good business reason to say, Hey, you can buy your kid an iPhone because there are so many controls that you are fully
- ▶ 19:42 unnamed speaker People put everything on their iPhones.
WWDC Kicks Off, Jobs Up, Tech Down, VC Horror Stories Go Viral | Diet TBPN
Microsoft Takes on Frontier AI with Project Solara, OpenClaw, and More at Build 2026 | Diet TBPN
- ▶ 4:58 unnamed speaker On one hand, you can make the case that of course Microsoft would be interested in a device model that uses the cloud as a platform, given that Microsoft doesn't control a mobile device like the iPhone.
IPO Giga Boom, World’s Fairs of the Past | Diet TBPN
- ▶ 22:30 unnamed speaker The iPhone might, the iPhone might beg to differ.
Google I/O, Fertility Decline, Spotify Logo Drama | Diet TBPN
- ▶ 24:42 unnamed speaker And they adjusted the charts to show when did smartphones actually take off in that particular country, because America had the iPhone moment in 2007, but different countries got wide smartphone adoption or four G or, uh, or actual rollout… 2 times in the scene
SpaceX IPO Date, ChatGPT x Personal Finance, Sanders & AOC vs. Data Centers | Diet TBPN
- ▶ 30:40 John Coogan And if you have an iPhone, you get the chat GPT app, the cloud app, the Gemini app, like you, you, you check that box really, really quickly.
Apple-Intel Chip Deal, U.S Adds 115K Jobs, DeepSeek Eyes $50B Valuation | Diet TBPN
- ▶ 6:26 unnamed speaker Uh, and so Apple relies on TSMC to make chips for iPhones, iPads, Macs, and other devices, and is under pressure to find additional chip suppliers. 2 times in the scene
Airbnb CEO on Why AI Will Create a New Era of Consumer Products
- ▶ 10:28 Brian Chesky Maybe this is the point I'm making that imagine using iMessage on your iPhone to do everything when in fact, like every other app has a unique interface.
- ▶ 21:00 unnamed speaker Um, and when I say exact same thing, I mean, agents that can do things on your computer and or, you know, look at the iPhone app store chart or look at,
Apple’s New CEO John Ternus, Ferrari’s First EV | Diet TBPN
- ▶ 14:12 unnamed speaker We've got a good thing going here, lighting iPhone and AirPods, money on fire to make great movies and shows, and we don't need that getting any extra attention right now.
Allbirds’ AI Pivot, Snap Cuts 16% of Workforce, Amazon’s GlobalStar Deal | Diet TBPN
- ▶ 23:10 John Coogan Global Star operates a network of satellites, and in recent years has provided Apple with satellite links to support features for iPhones. 2 times in the scene
Artemis II Makes History, Nutella in Space, The US-China AI Race | Diet TBPN
- ▶ 4:04 John Coogan Honored that NASA astronauts brought iPhone to space with them. 8 times in the scene
- ▶ 14:41 John Coogan When one Artemis II crew member let slip in a press conference that he was bringing an iPhone to get mesmerizing photos of Earth, he caught himself. 3 times in the scene
FULL INTERVIEW: Thomas Laffont’s Journey From Hollywood Assistant to Legendary Tech Investor
- ▶ 17:56 Thomas Laffont Well, because the iPod was starting to really gain traction, and an iPod was a semiconductor product, it had NAM flash, it had a processor, so that was the gateway into Apple, which eventually led to the iPhone, and it was kind of an…
- ▶ 23:21 Thomas Laffont I think the first iPhone was like,
- ▶ 41:40 Thomas Laffont Similar with the iPhone.
FULL INTERVIEW: Apple Exec on How Apple Builds Products That Actually Win
- ▶ 1:31 unnamed speaker Like when you first sort of heard about him, because you know, my generation knows like the iPhone keynote, there's videos online, there's interviews, there's the whole
- ▶ 16:14 Eddy Cue And, and honestly, now in hindsight, I was, I completely underestimated it was the iPhone launch. 3 times in the scene
- ▶ 20:17 Eddy Cue And so we, we had these ideas of taking the iPhone camera and putting them in all over the cars and different ideas that we thought would give that experience.
Is Meta Really Addictive?, Jetsons Prediction, Artemis II: Back to the Moon | Diet TBPN
- ▶ 25:00 unnamed speaker I've already witnessed the dawn of high-speed internet, the iPhone, and generative AI.
FULL INTERVIEW: Why I Think Nvidia Is Perfectly Positioned In The AI Race
Novartis Buys Excellergy for $2B, Anthropic Vs. Pentagon, The Mansion Section | Diet TBPN
- ▶ 26:15 unnamed speaker Like, if, if Apple iPhones ship with the Siri button just querying their distilled, uh, Gemini model or whatever they're gonna wind up doing there, that's probably what most people are gonna use, but it's exciting that, uh, at least there…
Arm’s $15B Chip Bet, Sanders & AOC vs Datacenters, Meta & YouTube Lose Trial | Diet TBPN
- ▶ 3:05 Turner Novak Okay, so before the iPhone, you know, everyone had flip phones. 2 times in the scene
- ▶ 8:12 Turner Novak Uh, Apple, my, my, my clickbait for my YouTube video was like, did you know the iPhone is secretly British?
Samsung’s $70B Chip Bet, Apple Doing Nothing But Winning AI, Bezos’ New Fund | Diet TBPN
- ▶ 1:14 John Coogan It's still Samsung actually making that, uh, OLED display, but they're second in smartphones to iPhone, uh, to the iPhone and Apple, and they're second in the semiconductor foundry business to TSMC.
- ▶ 17:43 Jordi Hays However, however fancy OpenAI, Google, Anthropic, and XAI make their chatbots, iPhones are still a primary way to deliver them to customers. 4 times in the scene
Nvidia Restarts China Sales, Vibe Coding Backlash, Peptide Craze | Diet TBPN
- ▶ 12:50 unnamed speaker Do you remember that company that was doing vibe coding on the, on the iPhone, and they would tap your phone and basically airdrop you the app? 2 times in the scene
OpenAI Ends Side Quests, SF Housing Market is Back, Kalshi’s $1B Prize | Diet TBPN
- ▶ 8:38 unnamed speaker Ah, I think the iPhone has an install base over a billion now, and, ah, the ramp from here
Why OpenAI Is Killing Side Projects to Win AI
- ▶ 11:42 unnamed speaker Uh, I think the iPhone has an install base over a billion now, and, uh, the ramp from here to there on Meta Ray-Bans is gonna be long.
Tall Poppy Syndrome, Bytedance Gets Blackwell Chips, WSJ Mansion Section | Diet TBPN
- ▶ 16:23 Jordi Hays From the first Apple computer to the Mac, from iPod to iPhone, iPad to Apple Watch and AirPods, as well as the services we use every day, M-Dash, the App Store, Apple Music, Apple Pay, iCloud, and Apple TV, M-Dash. 2 times in the scene
Oracle Rips, Larry Ellison's 1997 Vanity Fair Article, Global Fertilizer Crisis | Diet TBPN
- ▶ 16:07 unnamed speaker So he's friends with Steve Jobs, but was like, it was underperforming all the way until the iPhone, basically.
Oil Market Turbulence, Sundar's New Comp Package, TBPN Weather Report | Diet TBPN
- ▶ 18:01 unnamed speaker It's very hard to go back and, you know, there is like the iPhone moment, and there is like, you know, the first launch of, I don't know, AOL. 2 times in the scene
The Remarkable AGI Predictions of Daniel Gross
- ▶ 26:11 unnamed speaker We watched him assemble the first iPhone ever in America.
Apple’s MacBook Neo, OpenAI’s Pentagon Agreement, Anthropic’s Investors Silent on DoW | Diet TBPN
- ▶ 0:50 unnamed speaker I think it's designed for people that have an iPhone, but don't have a Mac. 3 times in the scene
- ▶ 2:21 unnamed speaker Seventeen-E?
- ▶ 2:58 unnamed speaker And there was something similar that happened with the, the new suite of iPhones where the iPhone pro max was getting so big and the camera notch was so in your face and the phone was bigger and heavier and the battery life was great. 2 times in the scene
- ▶ 3:16 unnamed speaker Well, then, then you have the iPhone air. 2 times in the scene
- ▶ 9:22 unnamed speaker Within an iOS application with a couple lines of code and you didn't have to like figure out where the user was because the iPhone just told you that as long as you click like, yeah, share my location with Uber.
- ▶ 17:26 unnamed speaker When will Apple release the iPhone 18? 2 times in the scene
FULL BREAKDOWN: Apple’s 7 New Devices
- ▶ 0:57 unnamed speaker Have an iPhone, but don't have a Mac. 2 times in the scene
- ▶ 2:46 unnamed speaker 17 E?
- ▶ 3:44 unnamed speaker The iPhone Pro Max was getting so big, and the camera notch was so in your face, and the phone was bigger and heavier, and the battery life was great. 2 times in the scene
- ▶ 3:59 unnamed speaker Well, then you have the iPhone Air, and there's going to be crazy trade-offs. 2 times in the scene
- ▶ 11:32 unnamed speaker And you didn't have to, like, figure out where the user was because the iPhone just told you that as long as you clicked, like, yeah, share my location with Uber.
- ▶ 27:33 unnamed speaker Ah, when will the, when will Apple release the iPhone? 2 times in the scene
- ▶ 28:41 unnamed speaker Um, when will Apple release the iPhone 18?
The SaaSpocalypse is Cancelled, WB Back in Play, Zuck Grilled in LA Trial | Diet TBPN
- ▶ 22:39 John Coogan I will give my son a disassembled iPhone one, and when he can assemble it and, and, and piece it together and manufacture it himself here in America, then he can use it.
Post Earnings with Figma CEO Dylan Field
- ▶ 14:18 Dylan Field And then iPhone comes out.
FULL INTERVIEW: Doug O'Laughlin Thinks Microsoft is OUT of the AI Race
- ▶ 15:17 Jordi Hays Cause I just think there's like an iPhone. 2 times in the scene
Anthropic’s Trust Nuke, OpenAI’s new releases, Google Claims AI Crown | Diet TBPN
- ▶ 8:33 Jordi Hays So, so the question that kind of where I was taking this is, can they deliver a luxury product to a smaller cohort in the hundreds of millions to kind of iPhone numbers, right? 5 times in the scene
- ▶ 26:33 John Coogan It's the most powerful iPhone ever. 3 times in the scene
Anthropic's secret strategy behind its Super Bowl ad campaign
- ▶ 9:12 Jordi Hays So, so the question that, kind of where I was taking this is, can they, can they deliver a luxury product to a smaller cohort in the hundreds of millions to kind of iPhone numbers, right? 5 times in the scene
FULL INTERVIEW: Sam Altman Responds to Anthropic’s Attack Ads, Live on TBPN
- ▶ 13:33 Sam Altman It wasn't until iPhone where you could, like, have it make sense to order an Uber to write where you were as you were out in the world.
Anthropic-OpenAI war, Walmart hits $1T, Gas Town & Vibecoding | Diet TBPN
- ▶ 11:58 Jordi Hays So, so really bold campaign for a company that hasn't been able to consistently crack the top 25 of the iPhone apps.
Anthropic Declares War on OpenAI in Scrappy Super Bowl Ads
- ▶ 11:43 unnamed speaker So, so really bold campaign for a company that hasn't been able to consistently talk, crack the top 25 of the iPhone apps.
Big Tech Earnings, Elon’s SpaceX–xAI Merge, Genie 3 | Diet TBPN
- ▶ 1:26 Jordi Hays The PrimeSense deal eventually helped Apple move away from fingerprint sensors on its iPhone and toward facial recognition technology. 2 times in the scene
Capital One Acquires Brex for $5B, Davos’s $500M business, Apple’s Siri rebuild | Diet TBPN
- ▶ 24:19 John Coogan Apple is revamping Siri as a built-in iPhone, Mac, and chatbot to fend off OpenAI, and there's an image here.
Kling AI reaches 12M MAU, China's aging tech worker crisis, drama at ThinkingMachine | Diet TBPN
- ▶ 27:53 John Coogan Uh, the iPhone, the iPhone in year two, seventeen million units.
X’s $1M Sweepstakes, Ben Affleck’s viral take on AI, Elon sues OpenAI for $134B | Diet TBPN
- ▶ 8:34 John Coogan We're not going to do a keynote this year for the new iPhone.
Siri needs an App, OpenAI Acquires health startup Torch, Claude Cowork reactions | Diet TBPN
- ▶ 2:18 John Coogan So, uh, it was an app that you needed to install on your iPhone. 2 times in the scene
- ▶ 14:32 Jordi Hays Uh, they say around 20 18, Apple considered adding a tiny laser to its iPhones. 2 times in the scene
- ▶ 27:21 Jordi Hays Average iPhone, uh, customer spends on software monthly.
AI Needs a Steve Jobs, Meta’s Nuclear Powerplants, a16z raises $15B | Diet TBPN
The Jamie Dimon Apple Card, Greenland Ideas, WB-Paramount, TBPN x Vanity Fair | Diet TBPN
- ▶ 3:30 John Coogan So anyone can walk into an Apple store, buy the most expensive iPhone that they make, as long as they have the money for it.
- ▶ 7:20 John Coogan When you have a problem with your iPhone, you go into the genius bar.
- ▶ 11:47 Jordi Hays But the vast, vast, maybe 99% has an iPhone.
xAI Raises $20B, Anthropic’s $350B Valuation, OpenAI Launches ChatGPT Health | Diet TBPN
- ▶ 18:08 John Coogan So, if you just look at iPhone penetration, it went from, or smartphone penetration, it went from zero in 2006 to 100% in 2015 or something, and basically everyone had a smartphone, and so you get
CES’s legacy, reactions to Dwarkesh’s “Capital in the 22nd Century,” and more | Diet TBPN
- ▶ 6:04 unnamed speaker I wanted to go into the history of, like, how the tech conference, like, the, the, the tech conference that's not linked to a single company sort of died, and a lot of it, uh, goes back to, uh, the iPhone, actually. 6 times in the scene
Amazon Bets $10B on OpenAI | News Reaction
- ▶ 22:13 unnamed speaker It's just like, it's, it's literally like saying, like, it's like saying in the early days of the internet, or in the early days of the iPhone, like, hey, like, yeah, it's over.
OpenAI ENDS Vesting Cliff
- ▶ 12:33 John Coogan You're eight years into the iPhone. 5 times in the scene
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