Condé Nast

“When we come out with these really deeply researched investigative pieces that, you know, we have a huge army of fact checkers at the New Yorker that Comb through every single word so that when it is published, it has really, really been thoroughly fact checke…”

“Definitely not one size fits all, but we do know that, you know, journalists that are able to build profiles for themselves tend to be good for business. So we certainly support that.”

“Vogue has grown every year. I've been at the company. It grows revenue, grows profitability every year.”

“We announced a, it'll be launching soon, an initiative we announced last year called VET, which is really at the intersection of You know, certainly e-commerce growth, social commerce in particular, and the creator economy. And so, what VET is, you know, we ha…”

“We have raised prices on subscriptions fairly materially over the last couple of years. And you know, each year we think, okay, we're raising the price. We're going to, the retention is going to go down and actually the retention has gone gotten better every s…”

“We're going to always have human created content. First of all, I think it's what our, I know it's what our audiences expect and want. Secondly, we have no competitive advantage over just creating AI-generated content. There's, that doesn't leverage any of the…”

“So last year I told our teams, assume there's no search. You have to have your businesses planned as if search is zero. We don't expect it to be zero, but we, you know, we expect it to be a single digit percentage of our traffic, very low.”

“That, you know, I've been at the company house seven years and not once have they ever called to interfere with anything we do.”

“Each of the last three years, we would do our budgets, we'd put some forecasts in of search traffic declining, you know, why? Just because we'd seen the pattern of algorithm changes, and generally those algorithm changes were negative. They had negative impact…”

“These teams that were 10 or 12 people became three or four people, and they moved at three times the speed.”

“You know, other than Anna Wintour, every other executive has turned over since I joined the company. Every single one. And I did most of it immediately.”

“You know, last June, there was an ad that was run in Vogue print magazine, and the ad used an AI generated model. And it blew up. But people who were angry, they were angry a little bit at the advertiser. They were mostly angry at Vogue.”

“We just, you know, last month made big changes in that org, really centered around how we use AI at the core of, not our content, but how we develop technology and products. So, you know, the result of that is there were whole departments that we no longer nee…”

“Our digital subscriptions grew 29% last year, revenue, and you know, they're growing double digit percentages this year”

“We have smaller niche brands pitchfork and music brand. Very small. It's one percent of our revenue.”

“So our biggest advertising category is branded content.”