The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Long-term B2B contracts are useless during an economic crisis
“A contract is not going to be worth much because a contract is only worth something in a stable world, right? If our customers are going out of business, that contract is useless. If they would go out of business unless they break the contract, and so they dec…”
Founders should delay major decisions during emotional crises, says Steli Efti
“I think we were all three quite wise in many times recognizing that this is an emotional state that I'm in or a face, and maybe this is the truth and I should act on it, but I can't act on it Right now. It's too hot. I need to let it cool down and simmer down.…”
Startups often fail because founders self-destruct in emotional distress, says Efti
“That's why I think a lot of companies don't reach their potential because they kill themselves. They sort of commit, they commit suicide rather than being killed by external forces because they overreact in situations where they should think it through a coupl…”
Walling: Seat-based pricing works best when users see different data
“The basic piece of how to avoid login sharing is usually that if two people log in from the same company, they need to see something different. Right? In order to charge by seat. So if you think about logging into a CRM like Salesforce or Close or even like Tr…”
Close narrowly avoided triggering mass customer panic over a security scare
“We were so close to sending an email that would have put thousands and thousands of our, all our customers in panic mode. Right. And then once that cat is out of the bag, you can't put it back. Like there's no way to reverse that.”
Close's new entry-level starter plan caused customer conversion rates to skyrocket
“This pricing change is, is newer, but it's also less sort of all compounding. It's just an entry level plan. It doesn't touch or change everything else that we're doing. And the instant, instant result is that we are, you know, our customer acquisition is skyr…”
Undetected telephony fraud nearly bankrupted Close within its first year
“And if it hadn't been for us just generally curious looking around once in a while, we had sort of calculated out that within a week it would have bankrupt us. I think it's just like we didn't have enough money. It would have bankrupt, and it would have been s…”
Close reversed a disastrous decision to implement higher packaged seat pricing
“I can tell you, I think two years ago, we packaged our prices, and we did a big pricing change, somebody championed a close, where the prices were higher, and it will, were like packaged sort of number of seeds, and that was a terrible decision for us, and ins…”