SparkToro doubled free-to-paid conversions in one month via customer-led onboarding updates
Claire Suellentrop · Episode 636 | A Customer-Led Approach to Driving More Recurring R... · Nov 22, 2022 · at 24:36
Claire Suellentrop, co-author of Forget the Funnel, discusses the results of customer-led onboarding optimization implemented for SparkToro.
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“Yeah, so it was about a month later that we checked in to see how things had gone, and just by the onboarding updates alone, no changes to anywhere else outside of the experience, they had doubled their trial to paid or their free to paid conversion rate in a month, which is wild.”
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