Open-ended customer interviews prevent founder bias and the curse of knowledge
Claire Suellentrop · Episode 636 | A Customer-Led Approach to Driving More Recurring R... · Nov 22, 2022 · at 10:37
Claire Suellentrop, co-author of 'Forget the Funnel', discusses effective customer interview methodology with host Rob Walling.
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“The, I guess, rule of thumb that guides all of these is when you're trying to figure out what experiencing your product was like for a customer, the goal is to get out of their way. We all have the like curse of knowledge about our own products, right? We know all the ins and outs. We know the full feature set, but customers don't live in the world of your product day to day. And so by keeping these as open-ended as possible, you actually Invite them to give more organic and natural responses.”
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