Insight certainty 3/5 debate potential 2/5

Allen: Upfront equity talks test whether co-founders can handle hard conversations

Courtland Allen · Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen · Dec 15, 2020 · at 17:14

Courtland Allen discusses how negotiating startup equity before building tests a co-founder's conflict resolution ability.

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“Having like this conversation up front, and really just being straightforward about it is kind of a good test. Because if this conversation goes poorly, when there's nothing on the line, like maybe this isn't someone you want to work with.”

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