Engineering tool purchasing power sits with directors, not developers
John Samuelson · Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke · Oct 13, 2020 · at 18:38
John Samuelson, co-founder of ScatterSpoke, shares B2B SaaS buyer persona dynamics with marketing consultant Anthony Blatner.
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“Most software engineers are not the person that can swipe the credit card and engineering managers can, but we see it sometimes usually goes up to directors of engineering that are usually like, yep, I approve because they usually own a budget.”
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