Reimer: Displacing enterprise incumbents purely with better UX is a founder trap
Derrick Reimer · Episode 775 | A.I. Coding Tools, User Experience, Racking Your Ow... · May 20, 2025 · at 22:16
Derek Reimer explains why enterprise incumbents with notoriously poor UX, such as Salesforce, maintain dominant market share despite user frustration.
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“This is a trap that a lot of times people fall into where you look at a successful incumbent and you say their UX is terrible. I can do better UX. And you ignore the fact that, like, the actual person buying it, maybe the actual person buying it doesn't even use the product, but they're charged with buying it because they're a VP at some level, and they're the one who has to make that procurement decision, and they buy it because their peers are buying it, or because, like, companies of our level of importance buy this software. And so there's just different motivations, and, but I think that often causes kind of a mismatch in the entrepreneur who thinks, I can build a better version of this thing when in reality. The market doesn't care.”
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