Gal: B2B companies broadly struggle to make paid marketing work
Jordan Gal · Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal · May 11, 2021 · at 24:12
Jordan Gal, founder of CartHook, discusses the shifting landscape of B2B SaaS customer acquisition with host Rob Walling on Startups for the Rest of Us.
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“People are having a lot of difficulty making paid marketing work for B to B, and obviously everything I'm seeing is with a caveat. Hopefully there are people out there that are doing fantastically well with it, but it is a genuine problem. No one really knows what to do right now to ramp up marketing without just doing direct sales, which is what people with money do.”
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