Gall: Building vertical niche SaaS in AI voice is currently the wrong move
Jordan Gal · Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (w... · Mar 11, 2025 · at 21:35
Jordan Gall, co-founder of AI answering service Rosie, explains why he chose a broad horizontal market strategy over industry-specific vertical niches.
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“Normally in SaaS, what would you and I recommend to ourselves and to other people? Don't try to be broad for everybody. Find a niche. The niches are big enough. Kill it for one type of customer, then expand. In this, I think it's the exact opposite. So I see a lot of competitors doing really well, very niched, right, AI voice for veterinary clinics, AI voice for doctor's offices, AI voice for restaurants, and so on, and I think it's just Not the right time for that.”
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