Fortune: Mixpanel Reverted to Event-Based Pricing to Increase Revenue
Brendan Fortune · Episode 756 | Why Great Product Management Is Critical for Your S... · Feb 11, 2025 · at 35:47
Brendan Fortune, Director of Product Management at Customer.io, reviews pricing model changes across well-known SaaS companies.
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“Mixpanel for anyone who uses that, they may have experienced their kind of pricing back and forth, which is just unusual. I haven't seen that very much, but they started Charging by events. And then they were like, you know what? That's not fair. We're going to charge by MTUs, like segment, or like by people, unique people. And then we'll put like a very generous cap on the number of events you can log against a person. And they did that for two years. And then the founder updated, or the CEO was like, hey, just kidding. We're going to go back to event-based stuff. And the short version is because they had to Make more money than they were able to make off MTUs”
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