Colin Gray, founder of podcast editing software Alitu, describes the unprecedented surge in user growth and revenue the company experienced in mid-2020.
“I mean, we doubled in three months. It was absolutely crazy, but I do not expect, in fact, the growth has already dropped a lot compared to that. We're still growing steadily, but certainly not that fast.”
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More from Colin Gray
Insight
Gray: Running parallel venture experiments for 3-6 months is worthwhile initially
“It's near impossible to grow that many businesses, certainly even two or three all simultaneously. But I do think back to that time and think I didn't know the podcast host was going to take off. It wasn't at a living level at that point. The other ones did lo…”
Colin GrayJan 12, 2021▶ 20:08Episode 531 | How a Non-Technical Founder Grew Past $20k MRR
Insight
Gray: Creative SaaS companies need high-quality portfolio projects for credibility
“And I feel like when you're in a space like ourselves, when it's creative, when it's quite reputation based almost, that you have to have something good like that to show that you know what you're talking about, to then, especially when we're the creating app,…”
Colin GrayJan 12, 2021▶ 15:43Episode 531 | How a Non-Technical Founder Grew Past $20k MRR
Insight
Gray: DIY podcasters are unlikely to pay for automated editing software
“They were those DIY podcasters, which were really happy to come in and play around with all the gadgets and the gear. And those people are far less likely to pay 28 dollars a month for something that takes away their technical troubles. Because a lot of them q…”
Colin GrayJan 12, 2021▶ 28:20Episode 531 | How a Non-Technical Founder Grew Past $20k MRR
Disclosure
Colin Gray funded Alitu entirely with cash flow from The Podcast Host
“And actually we never did. We never went unprofitable through the whole thing. So I always funded it through the podcast host income, and that's, I was happy to go at the pace that that allowed.”
Colin GrayJan 12, 2021▶ 25:21Episode 531 | How a Non-Technical Founder Grew Past $20k MRR
Disclosure
Gray shut down client services to focus on higher-value product work
“That was just last year, and it just, I got to the point where I'd spent two days scripting and narrating a show and realizing how much more value I could have got out of that time working on Alty, working on the marketing for it. So while we loved that work, …”
Colin GrayJan 12, 2021▶ 14:21Episode 531 | How a Non-Technical Founder Grew Past $20k MRR
AssertionNot checkable as stated
Gray: Over half of Alitu users preferred previous audio editing interface
“And we changed the interface in quite a big way at one point on the editing screen. And the outcry was absolutely crazy. It turned out that more than half of our users much preferred the old method.”
Colin GrayJan 12, 2021▶ 32:29Episode 531 | How a Non-Technical Founder Grew Past $20k MRR
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