Brian Henderson, co-founder of Wash-Dry-Fold POS, describes bootstrapping his vertical SaaS company for laundromats without outside venture capital.
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Wash-Dry-Fold POS reports zero downtime for 3.5 years on Bubble enterprise
“And then it was March of twenty-twenty-three when we switched over to their dedicated server hosting enterprise level of subscription, and the advantage of doing that is, you know, more stability. It does cost more, but our, you know, our app hasn't been down …”
Insight
Henderson: Laundromat POS software must bundle hardware to succeed
“You know, the point of sale software was not the whole solution. We, we've really focused on being a point of sale system, and we discovered early on that just trying to sell the software by itself and the customer goes and sources the right hardware, trying t…”
Insight
Wash-Dry-Fold POS capitalized on a VC-backed competitor's market education ad spend
“I think that we've benefited from the millions of dollars that this competitor is pumped into advertising in the market. And then when they Stumble and fall and aren't as good of a solution, then they go looking for another point of sell system. And so we've b…”
Assertion Not checkable as stated
Upfront hardware sales cover customer acquisition costs, enabling day-one profitability
“We sell them the hardware up front. For a few thousand dollars, and depending on what equipment they get, and that covers our initial setup and training costs for that customer. We have a wonderful customer success manager named Chelsea, based out of Kentucky,…”
Assertion Not checkable as stated
Wash Dry Fold POS has sold over 1,300 systems across 50 states
“So to date we've sold over 1300 systems, point of sale systems to laundromats in all 50 states.”
Assertion Supported
Henderson: Approximately 30,000 laundromats operate in the United States
“There's something like 30,000 laundromats in the United States total, and that's all sizes, huge ones, tiny ones, self-serve only others like who we serve that have drop-off laundry services where there are laundry tenants at the store.”