Willingness to sign an NDA is a reliable proxy for buyer interest
John Warrillow · Episode 532 | The Art of Selling Your Business with John Warrillow · Jan 19, 2021 · at 20:41
Author John Warrillow explains to host Rob Walling how startup founders can distinguish serious corporate suitors from competitors seeking information.
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“Yeah, an NDA is gonna be a good, Proxy for interest. Cause acquirers don't like signing NDAs because it exposes them to liability. So if you've got a tire kicker, someone is just sniffing around your company to get competitive information. They're unlikely to want to sign an NDA. Whereas if you've got someone genuinely interested, they'll sign an NDA.”
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