Insight certainty 4/5 debate potential 3/5

Founders selling companies should hire M&A advisors to create competitive tension

John Warrillow · Episode 532 | The Art of Selling Your Business with John Warrillow · Jan 19, 2021 · at 22:18

John Warrillow advises startup founders on why outsourcing an exit process to an M&A professional yields higher valuations than doing it themselves.

0:00 / 0:18exact quote · 18.5s
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“Instead of trying to figure out how to do it yourself, I would, in all cases, Hire an M&A professional. Look, that's not like, that's not what I do for a living. So I say that without trying to sound, you know, like you can't hire me to do that. So I'm not trying to make it a commercial for me, but I think they're worth their weight. They're going to create competitive tension for your deal.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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