Kim: Trotto achieves roughly 70% monthly employee usage upon full enterprise adoption
Andy Kim · Episode 739 | Selling SaaS to Customers Who Don't Know They Have... · Nov 12, 2024 · at 8:49
Andy Kim, co-owner of internal URL shortener Trotto, discusses enterprise user engagement and adoption patterns with Rob Walling.
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“There are 20 to 30% of users that use this more than five times a day. Anything that they're going to, they're using a go link to get there. There are others that may be more like you who only use it once a month, if that, and it's because I as a power user sent you a link. But what we find is that the adoption rate of this within a company doesn't stop at 20 or 30%. It's like 70% average usage per month for all of the employees at a particular company once they've fully adopted this.”
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