Jordan Gall: CartHook grew 100x since CTO Rok joined
Jordan Gal · Episode 499 | The (First) Six Stages of SaaS Growth · Jun 2, 2020 · at 4:13
Jordan Gall, founder of CartHook, reflects on growth milestones with host Rob Walling on Startups for the Rest of Us.
0:00 / 0:13exact quote · 13.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Rock and I had a moment the other day. Rock's my CTO and really like my co-founder at this point. We're really partners. He runs the tech team. I run the rest. And we had a moment because we hit a hundred X from the time he joined.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jordan Gal
Gall: Building vertical niche SaaS in AI voice is currently the wrong move
“Normally in SaaS, what would you and I recommend to ourselves and to other people? Don't try to be broad for everybody. Find a niche. The niches are big enough. Kill it for one type of customer, then expand. In this, I think it's the exact opposite. So I see a…”
Gall: Subpar AI categories are the best areas to build in early
“Because I think everything in AI will be very good. And so the things that aren't that good right now are actually the best things to build in because everyone just assumes, oh, who's, is it a voice? Is it really going to replace a person? Yes, actually it is.…”
Gall: Crypto lacks real demand outside gambling
“Because crypto feels like a huge innovation, not much demand outside of, you know, gambling.”
Gall: Exposing full AI power to users creates onboarding friction
“Voice and AI is really, really powerful, and when something's really powerful, you're tempted to bring all that power to the user, and that's what creates onboarding friction.”
Gal: CartHook processed $2 billion in volume without being PCI compliant
“At Cardhook, we built a business that processed two billion dollars, and we were never PCI compliant, because we didn't need to be.”
Gall: Debt financing works best alongside equity raises to extend runway
“It is really tailored for being put alongside an equity raise. That's where it really makes a lot of sense. If you're at three million in ARR and you want to get to five before you fundraise, you can pull a million bucks and you're kind of going for broke anyw…”