Orangio: Bootstrapped founders should offer free trials without upfront credit cards
Asia Orangio · Episode 721 | 7 Key Takeaways from the 2024 State of Independent... · Jul 9, 2024 · at 8:30
Demand Maven founder Asia Orangio discusses onboarding models and trial conversion strategies for bootstrapped SaaS companies on Startups For the Rest of Us.
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“So when it comes to not requiring a credit card on the free trial, this is actually the model that I recommend the most to bootstrap founders because you do get more data in, but not so much data like you would in freemium, but not so little like you would with requiring the credit card.”
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Orangio: SaaS startups should drop credit card requirements after 50 customers
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Orangio: Free trials requiring credit cards average 14% month-over-month growth
“And for free trial credit card required, it actually is the highest. So 14% month over month average growth for companies that do that. So requiring the credit card up front Does have a pretty big impact when it comes to initial, you know, upfront growth, and …”
Orangio: No-credit-card free trials achieve $6,500 LTV, doubling freemium performance
“So for context, free plans and freemium, we saw an average of three K LTV. When we looked at credit card required on the free trial, it was about 3.6 K LTV. Free trial credit card not required. 6.5 K. So easily two X over freemium or free plans.”
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