Customer.io Retains 10-Year Cohort MRR Despite 80% Company Churn
Brendan Fortune · Episode 756 | Why Great Product Management Is Critical for Your S... · Feb 11, 2025 · at 20:49
Brendan Fortune, Director of Product at Customer.io, describes how expansion revenue on marketing automation profiles offsets logo churn in older cohorts.
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“You can sometimes have early cohorts of customers, I know Customer.io does, that are still paying the same amount of MRR as they were like 10 years ago, even though maybe like 20% Of the companies have stayed with the product.”
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