Andy Cabasso, co-founder of outreach platform Postaga, discusses why the company introduced a 'Done-For-You' (DFY) service option alongside its self-service SaaS platform.
“Being able to do it for other clients would give us a bunch of insights to help us also improve the product further by having that kind of variety of experience there. And so we thought, all right, well, there's a plus there. If we add this service component, obviously we're going to also get more revenue and that's a win there. And having the service component also would help us Internally get more feedback and see what improvements can be made to the product and what we could do to help other people using the do it yourself option as well.”
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