Kazanjy: Software never sells itself outside very thin PLG use cases
Pete Kazanji · Episode 649 | Learning to Sell SaaS as a Founder (Book Recommenda... · Feb 21, 2023 · at 9:01
Pete Kazanji, author of Founding Sales and founder of TalentBin and Atrium, explains why early-stage founders must actively sell their software rather than expecting self-serve adoption.
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“People will just buy this on their own, which like is not the case. Never is the case. Unless you're talking about like a very, very thin kind of like PLG use case.”
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