positioning

5 statements across 5 episodes · 2 bullish · 0 bearish · 3 people on the record · first statement Nov 1, 2022 by Matt Wensing · across every show →

Everything said about positioning, oldest first

Nov 1, 2022
Insight
Wensing: Finalize product positioning before initiating a website redesign
“And I would honestly say, if you can wait to do your new site until after you figure out your new positioning, do it, because mixing those two together, This is actually kind of the second or third version of a fully designed site that we kind of went through,…”
Matt Wensing Nov 1, 2022 ▶ 16:51 Episode 633 | Building SaaS Plus a Two-Sided Marketplace
Feb 7, 2023
Insight
Whitney Dieterding: Frequent mismatched discovery call questions signal broken positioning
“If you're getting more discovery calls and people are saying, do you do this? And you're like, no, absolutely not. Something's off. And it's time to readdress that positioning and clean things up a little bit.”
Whitney Dieterding Feb 7, 2023 ▶ 38:48 Episode 647 | Equipping Sales & Support With Critical Product Kno...
Oct 24, 2023 positive
Insight
Rob Walling: Product positioning requires doing one specific thing differently and well
“How do you position yourself and anchor yourself in your prospects minds by doing one thing differently and doing one thing really well.”
Rob Walling Oct 24, 2023 ▶ 17:27 Episode 684 | Key Takeaways from MicroConf Europe 2023
Apr 8, 2025 neutral
Insight
Walling: Copywriting changes are much faster to execute than pricing updates
“If you are impacted by pricing, and you want to change your pricing, there's a lot to that. You have to think it through, you have to, it'll probably take you a few weeks to both think it through, and then implement it, and then communicate it, and this and th…”
Rob Walling Apr 8, 2025 ▶ 19:04 Episode 769 | Key Insights from MicroConf 2025 in New Orleans
Jun 23, 2026 positive
Insight
Walling: Positioning is the second biggest growth lever in SaaS behind pricing
“Pricing is the biggest lever in SaaS. And I think positioning is number two.”
Rob Walling Jun 23, 2026 ▶ 10:29 Episode 838 | 6 Key Takeaways From a TinySeed Batch Kick-Off
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