MicroConf

includes MicroConf Connect, MicroConf Remote, MicroConf Europe, MicroConf Masterminds, MicroConf Growth, MicroConf Europe 2025

57 statements across 37 episodes · 21 bullish · 7 bearish · 4 people on the record · first statement Jun 9, 2020 by Rob Walling · said 1,374 times in 218 episodes since 2020 · across every show →

Mentions by year, the whole family

brought up most by Rob Walling (1217), Tracy Osborn (22), Arvid Kahl (22), Dr. Sherry Walling (17), Xander Castro (13), Derrick Reimer (9), John Doherty (7), Harris Kenny (7)

tap a year for its mentions
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030602020202120222023202420252026episodes it came up in
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2026 8 mentions in 2 episodes 4 per episode
2025 134 mentions in 23 episodes 6 per episode
2024 380 mentions in 51 episodes 7 per episode
2023 347 mentions in 50 episodes 7 per episode
2022 65 mentions in 13 episodes 5 per episode
2021 163 mentions in 34 episodes 5 per episode
2020 277 mentions in 45 episodes 6 per episode

every mention, scene by scene, with the transcript →

Everything said about MicroConf, oldest first

Jun 9, 2020 neutral
Assertion Supported
Walling: 10% of Independent SaaS Founders Raised Funding
“In the state of independent SaaS report, it was about 10% of, kind of, the independent SaaS folks in this community had raised some type of funding.”
Rob Walling Jun 9, 2020 ▶ 3:02 Episode 500
Sep 15, 2020 neutral
Assertion Partly supported
Walling: MicroConf had zero underrepresented founders on stage its first year
“And I love the progress we've made over the last decade of having zero underrepresented founders in the first year and then having one the second year and each year it's just a little more.”
Rob Walling Sep 15, 2020 ▶ 30:48 Episode 514 | An Inside Look at MicroConf Remote
Sep 15, 2020 positive
Assertion Not checkable as stated
Castro: MicroConf Remote sold 700 tickets in under a month
“We were able to sell those 700 tickets in less than a month, and so it felt like it was definitely an interesting prospect when you consider the six to eight months that you want to have in terms of runway to sell tickets to a live event.”
Xander Castro Sep 15, 2020 ▶ 23:53 Episode 514 | An Inside Look at MicroConf Remote
Sep 15, 2020
Disclosure
Walling: MicroConf planned seven in-person events for 2020 before cancellations
“In twenty-twenty, we planned for seven in-person events. We were going from three up to seven, and then we were going to go from zero remote events or virtual events to two, and really we haven't done any in-person events.”
Rob Walling Sep 15, 2020 ▶ 2:27 Episode 514 | An Inside Look at MicroConf Remote
Sep 15, 2020 neutral
Assertion Supported
Walling: Prior to remote events, MicroConf Growth averaged 275 attendees
“Certainly it's the biggest microconf event prior to this is essentially growth every year, which runs about two 75, I believe.”
Rob Walling Sep 15, 2020 ▶ 23:18 Episode 514 | An Inside Look at MicroConf Remote
Oct 1, 2020 positive
Insight
Walling: Raising prices attracts better SaaS clients who churn less
“Most businesses, if you start off B to C, you wind up trying to get to B to B eventually, and typically you start off as B to really small B, and eventually you'd want to raise your prices, because pricing doesn't just make you more money, but it gets you to a…”
Rob Walling Oct 1, 2020 ▶ 8:38 TinySeed Tales Season 2 | Episode 4: Being Married and Being Co-Founders
Oct 15, 2020
Assertion Supported
Survey: Higher-priced SaaS companies grow faster with less churn
“And in fact, the State of Independence SAS survey and report that I did through MicroConf reflected that, you know, what we would expect that, like, lower price points, higher churn, companies with higher price points grew faster, all that kind of stuff.”
Rob Walling Oct 15, 2020 ▶ 9:07 TinySeed Tales Season 2 | Episode 6: Best Growth Month Ever
Mar 9, 2021
Assertion Supported
MicroConf survey: 87% of independent SaaS companies raised no outside funding
“I mean, we do a state of independent SaaS survey through MicroConf, and we just put the report out, and of all the people in that survey running SaaS companies with revenue, I believe it was like 12, 13% had raised some type of funding, so the other 87, you kn…”
Rob Walling Mar 9, 2021 ▶ 58:01 Episode 539 | Post-Exit Life, Writing Six Books, and Brewing Beer with Dan Norris
Jan 31, 2022
Assertion Supported
Walling: 91% of SaaS founders find ideas through personal or adjacent problems
“We have the MicroConf State of Independent SAS survey. We do a survey and then put out a report. And we talk about how people found their startup idea, their SaaS idea specifically. And I just pulled the report up and 45% of respondents said they came up with …”
Rob Walling Jan 31, 2022 ▶ 43:44 Episode 588 | In Which Courtland Allen and I Cover a Lot of Startups Topics
Jan 3, 2023 neutral
Assertion Supported
Rob Walling: 90% of bootstrapped SaaS teams include a technical co-founder.
“When we did our State of Independence survey, 90% of the bootstrapped, mostly bootstrapped SaaS founders, 90% of the teams have at least one technical founder, at least one developer, like nine out of 10 in essence.”
Rob Walling Jan 3, 2023 ▶ 9:42 Episode 642 | The Pros and Cons of Building a No-Code MVP
Feb 9, 2023
Assertion Supported
Walling: 50% to 60% of Independent SaaS Companies Have Solo Founders
“We, you know, we do the state of independent SaaS, and I, it's somewhere between 50 and 60% of MicroConf tiny seed type companies are single founders, and that's very different than the venture capital landscape.”
Rob Walling Feb 9, 2023 ▶ 31:23 Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestrea...
Apr 4, 2023 positive
Insight
Walling: 2-to-10-person startups seek generalists with multiple skill sets
“If I'm going to join as employee number two through 10, I mean, the tiny C companies, the microcom companies, and even when I was two through 10, always wanted people with multiple skill sets. That was, they were like the unicorns that I looked for, because I …”
Rob Walling Apr 4, 2023 ▶ 30:11 Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More...
May 2, 2023 positive
Disclosure
Walling: TinySeed and MicroConf operate internally like startups, not passive funds
“When I first meet people and they say, what do you do? I say, I'm a startup founder. I run startups. Like, that's what Tiny Seed and MicroConf really are. Like, Tiny Seed happens to have raised funding to invest in other startups, but internally we are still, …”
Rob Walling May 2, 2023 ▶ 42:17 Episode 659 | Indie Hackers' Newfound Independence + The SaaS Pla...
May 2, 2023 bullish
Disclosure
Walling: MicroConf is launching a paid tier for MicroConf Connect
“This is already in the works for us, a microconf. We have microconf connect, right? Which is a Slack channel has like 5100 founders and aspiring founders. We are going to be offering a Premium paid version of that, which is had just has a hand, you know, five …”
Rob Walling May 2, 2023 ▶ 59:59 Episode 659 | Indie Hackers' Newfound Independence + The SaaS Pla...
May 2, 2023
Disclosure
Walling: MicroConf received a cash buyout offer around 2018
“Got a cash offer for microconf, and I was like, ah, it was like, 2018. I was like, ah, I could just walk away from all of it.”
Rob Walling May 2, 2023 ▶ 33:26 Episode 659 | Indie Hackers' Newfound Independence + The SaaS Pla...
May 9, 2023 positive
Assertion Not checkable as stated
Walling: MicroConf Masterminds nears 1,000 matches and $150M-$200M in member ARR
“We're approaching a thousand matches and a 150 to two hundred million in total ARR across many countries.”
Rob Walling May 9, 2023 ▶ 1:38 Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes...
Jul 4, 2023 negative
Disclosure
Walling: Conferences should avoid celebrity keynote speakers who leave immediately
“We absolutely get suggestions for speakers like Gary Vee, Seth Godin, whatever other celebrity person who talks kind of about entrepreneurship or marketing or whatever. Look, I don't mind those people. I don't, I like Seth Godin, right? I would love, I've seen…”
Rob Walling Jul 4, 2023 ▶ 31:59 Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver
Jul 4, 2023 neutral
Assertion Not checkable as stated
Kahl: Half of MicroConf founders are adding high-touch services to SaaS
“Almost half of the conversations I had were kind of about that.”
Arvid Kahl Jul 4, 2023 ▶ 10:13 Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver
Oct 10, 2023
Insight
Walling: Live events fundamentally rely on sponsor subsidies to be viable
“All events need sponsors in order to make them happen. I was under the impression that, oh, you know, when people charge a thousand dollars for a ticket or 500 dollars for a ticket, they sell those tickets and that pays for the event. But no, they're all subsi…”
Rob Walling Oct 10, 2023 ▶ 7:06 Episode 682 | The Pros and Cons of Large vs. Small Startup Events
Oct 24, 2023
Disclosure
MicroConf reduced talks from nine to five to prioritize networking
“We changed the format, or we continued to lean into the adjustment we started making in 2021, in which we used to do nine talks over two days, and now we do about five talks, and with the extra time, it's all founder connection.”
Rob Walling Oct 24, 2023 ▶ 6:28 Episode 684 | Key Takeaways from MicroConf Europe 2023
Oct 24, 2023 positive
Assertion Contradicted
Stritus reached $50K MRR in one week by leveraging an existing audience
“Steven Craven and he told his founder story, him and his co-founder story of going from launch To 50 K of MRR in a week, and they had an existing audience. The company's called Stritus, and it's software for personal trainers.”
Rob Walling Oct 24, 2023 ▶ 22:46 Episode 684 | Key Takeaways from MicroConf Europe 2023
Oct 24, 2023 neutral
Assertion Not checkable as stated
Transitioning from consulting to SaaS is the most common MicroConf founder journey
“It's the common story. It is the most common story in, in the MicroConf space.”
Rob Walling Oct 24, 2023 ▶ 19:13 Episode 684 | Key Takeaways from MicroConf Europe 2023
Oct 24, 2023 positive
Insight
Walling: Conference attendees come for talks but stay for community
“I believe like people come for the talks and they stay for the community. Like that's what keeps people around. Cause if we just had talks year, year in, year out with no community, like no one would stick around.”
Rob Walling Oct 24, 2023 ▶ 8:53 Episode 684 | Key Takeaways from MicroConf Europe 2023
Nov 21, 2023 positive
Assertion Open · timeframe Nov 2023
Walling: MicroConf grew YouTube subscribers from 10k to nearly 70k in 18 months
“We basically, you know, went from 10,000 subscribers to almost 70,000 subscribers in about 18 months.”
Rob Walling Nov 21, 2023 ▶ 4:22 Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Reven...
Dec 19, 2023 negative
Disclosure
Walling Never Invests in Startups Pitching Via Cold Email
“I've never invested in an app where the founders have cold emailed me. It's always through, it has traditionally been through MicroConf and of course now it's through TinySeed.”
Rob Walling Dec 19, 2023 ▶ 4:38 Episode 692 | Learn the Rules Like a Pro So You Can Break Them Li...
Feb 13, 2024
Disclosure
Rob Walling rejected a seven-figure cash buyout offer for MicroConf in 2018
“And in 2018, I had left Drip, right, sold it in 2016, left in 18, and we received a cash offer, a seven-figure cash offer, to sell MicroConf, and we seriously considered it.”
Rob Walling Feb 13, 2024 ▶ 18:11 Episode 700 | Playing the Long Game
Feb 13, 2024 neutral
Disclosure
MicroConf operated at breakeven for a decade while the podcast lost money
“Microconf, which was essentially run at breakeven. It made a little bit of profit, but the podcast certainly was, didn't take sponsorships, actually, you know, drew money.”
Rob Walling Feb 13, 2024 ▶ 21:49 Episode 700 | Playing the Long Game
Feb 27, 2024 negative
Insight
Walling: Indie and bootstrapped founders should sell only 10% to 15% per round
“Number two is, that's a loose rule of thumb, but like, don't sell more than 10 or 20% of your company in a single round... Loose rule of thumb, even tight rule of thumb is, I would be super suspect if I was selling more than, if you're doing a bootstrapper fun…”
Rob Walling Feb 27, 2024 ▶ 26:20 Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices,...
Mar 12, 2024 neutral
Assertion Supported
Walling says Jason Fried revealed Basecamp makes tens of millions in profit
“Jason Freed on the MicroConf stage said it throws off tens of millions a year in net profit, and that was six, seven, eight years ago, and you know it's probably grown since then.”
Rob Walling Mar 12, 2024 ▶ 5:20 Episode 704 | Landing Pages, Buying a SaaS, the Right Tech Stack,...
Mar 19, 2024 neutral
Assertion Supported
Walling: Over 90% of TinySeed startups have one or two founders
“I believe the number is 90% of our kind of MicroConf TinySeed Crew is one or two person companies, which makes sense. One or two co-founder companies, I should say. And then it's another handful, it might even be more than 90, actually, it might be like 92,…”
Rob Walling Mar 19, 2024 ▶ 30:49 Episode 705 | From Bootstrapped to Mostly Bootstrapped
May 14, 2024 positive
Assertion Not checkable as stated
Rob Walling: 28% of MicroConf 2024 attendees surpassed $100K MRR
“There were 218 attendees from 15 different countries, and the shocking stat was, I think it was like, what, 75% had revenue, But that 28% of the attendees had more than a hundred K of MRR.”
Rob Walling May 14, 2024 ▶ 2:04 Episode 713 | Our Top 5 Takeaways from MicroConf US 2024 (with Ar...
Jul 30, 2024
Assertion Not checkable as stated
Walling: MicroConf organizers track non-sponsors who aggressively pitch attendees
“If you do come to MicroConf for another conference and you are not a sponsor and you start selling pretty heavily, it will get back to the organizers and they will remember your name because we have had folks do that.”
Rob Walling Jul 30, 2024 ▶ 14:09 Episode 724 | Managing Managers, Breaking Through Plateaus, Thoug...
Jul 30, 2024 neutral
Opinion
Walling: At SaaStr, attendees ignore content to focus entirely on pitching
“If you go to Sastr, everyone's there to sell their stuff to everyone else. It just is, everyone's trying to put deals together. Everyone's trying to put meetings together. That is kind of the point of Sastr. A lot of people ignore the content because they're t…”
Rob Walling Jul 30, 2024 ▶ 14:24 Episode 724 | Managing Managers, Breaking Through Plateaus, Thoug...
Sep 10, 2024 negative
Assertion Not checkable as stated
Rob Walling: Early-Stage SaaS Masterminds Have MicroConf's Highest Failure Rate
“We even have early stage SaaS masterminds that we match people in, and that one has the biggest failure rate of all of our masterminds, because people don't, it's like, what, what's the playbook?”
Rob Walling Sep 10, 2024 ▶ 9:17 Episode 730 | The SaaS Launchpad: The Ultimate Course for Launchi...
Sep 10, 2024
Assertion Supported
Rob Walling: MicroConf Shut Down Its 10 Annual Local Events
“I've quit microconf locals. We were running 10 events per year. We stopped them.”
Rob Walling Sep 10, 2024 ▶ 25:53 Episode 730 | The SaaS Launchpad: The Ultimate Course for Launchi...
Sep 10, 2024
Assertion Supported
Rob Walling: MicroConf Halved Its YouTube Video Frequency
“Why did we go from 52 YouTube videos a year to 26? That's not quitting. But it was a big decision of like, we ship every week to we ship every other week now.”
Rob Walling Sep 10, 2024 ▶ 26:13 Episode 730 | The SaaS Launchpad: The Ultimate Course for Launchi...
Sep 10, 2024
Assertion Not checkable as stated
Rob Walling: MicroConf Has Spent $750,000 Producing Free Content
“We have spent north of half a million dollars producing free content. And that's YouTube. That's this podcast. Oh, I mean, if I include, actually, if I include this podcast, it's literally, it's gotta be 707 or 50 grand, you know, over the course of the years.”
Rob Walling Sep 10, 2024 ▶ 13:20 Episode 730 | The SaaS Launchpad: The Ultimate Course for Launchi...
Oct 1, 2024 negative
Disclosure
MicroConf discontinued local events due to financial losses and burnout
“We launched local events... The local interest wasn't there. We couldn't charge enough, even to make them break even. We were losing money on them. And it was burning me and the producer out, because we were on the road all the time.”
Rob Walling Oct 1, 2024 ▶ 20:23 Episode 733 | Good vs. Bad Distractions, Weaknesses vs. Blind Spo...
Nov 12, 2024
Assertion Not checkable as stated
Walling: MicroConf and TinySeed Founders Skew in Their Thirties to Fifties
“Most of the microconf, tiny seed, startups for the rest of this ecosystem tends to skew a little older. Let's say thirties and forties, some folks in their fifties.”
Rob Walling Nov 12, 2024 ▶ 27:09 Episode 739 | Selling SaaS to Customers Who Don't Know They Have...
Jan 21, 2025 positive
Disclosure
Walling: MicroConf uses Dynamite Jobs for full-time and Upwork for part-time
“If I'm doing a full-time, you know, W-II employee hire, we go through Dynamite Jobs remote-first recruiting, just because finding full-time people is so time-consuming. But if we're hiring part-time, we tend, we being MicroConf Tiny Seed, And even, you know, b…”
Rob Walling Jan 21, 2025 ▶ 7:15 Episode 750 | Making Your First Hire, Testing Prices, And More Li...
Jan 21, 2025 bullish
Disclosure
Walling: MicroConf pivoted to LinkedIn after YouTube growth plateaued at 90,000 subscribers
“We pick one new thing to attack, and we did YouTube for two and a half years, and then, you know, until it plateaued around 90,000, and then we are looking at LinkedIn next, and we're going all in. Like, we hired a LinkedIn consultant. We are spending thousand…”
Rob Walling Jan 21, 2025 ▶ 28:43 Episode 750 | Making Your First Hire, Testing Prices, And More Li...
Feb 18, 2025 negative
Disclosure
Walling: MicroConf paid six figures annually for Slack
“We were paying six figures a year for f***ing Slack for MicroConf Connect. It was outrageous.”
Rob Walling Feb 18, 2025 ▶ 11:03 Episode 758 | Do Free Trials Suck?, What Moves the Needle, and Mo...
Apr 8, 2025 positive
Assertion Not checkable as stated
Walling: 93% of MicroConf 2025 attendees had product revenue
“93% of people in the room had a startup with, or product with revenue. Which is the highest it's ever been. I mean, we're typically in the seventies or low eighties.”
Rob Walling Apr 8, 2025 ▶ 3:31 Episode 769 | Key Insights from MicroConf 2025 in New Orleans
Apr 8, 2025 positive
Assertion Not checkable as stated
Walling: 28% of MicroConf 2025 attendees reported over $100K MRR
“28% of attendees Had more than a hundred K of MRR.”
Rob Walling Apr 8, 2025 ▶ 3:48 Episode 769 | Key Insights from MicroConf 2025 in New Orleans
Apr 22, 2025 positive
Disclosure
Rob Walling: MicroConf spent $15K/month on YouTube, growing to 90K subscribers
“You know, you saw when we were dropping 15 grand a month on YouTube, and it worked. It was a lot of money, but it works for us, you know. And then now we're spending a lot of time and money on LinkedIn. Why? Because we have that ability to take a flyer. And if…”
Rob Walling Apr 22, 2025 ▶ 8:52 Episode 771 | What Changes As You Grow, AI Agents, Patents, and M...
Oct 21, 2025 positive
Insight
Sprinkle: Giving Conference Talks Acts as a 'Friend Catcher' for Networking
“Doing a talk is like this like friend catcher. Cause like you talk about something you're passionate about and then people find you.”
Laura Sprinkle Oct 21, 2025 ▶ 24:38 Episode 803 | 8 Key Takeaways from MicroConf Europe 2025
Oct 21, 2025 positive
Assertion Not checkable as stated
Walling: 30% of MicroConf Europe 2025 Attendees Had Over $100K MRR
“90% of our attendees at this event had a product with revenue, and at 30% of attendees had at least a 100,000 dollars in MRR.”
Rob Walling Oct 21, 2025 ▶ 4:33 Episode 803 | 8 Key Takeaways from MicroConf Europe 2025
Oct 21, 2025 negative
Insight
Walling: Attendee-created conference content risks damaging event brand reputation
“That's always my concern, right, with attendee created content is, is it going to let people down because the microconf stamps on this, you know, and if you go to a session that isn't good, that's kind of a bummer.”
Rob Walling Oct 21, 2025 ▶ 27:27 Episode 803 | 8 Key Takeaways from MicroConf Europe 2025
Nov 4, 2025
Assertion Not checkable as stated
Walling: Almost 30% of MicroConf attendees exceed $1M ARR
“Almost 30% of the attendees are above a million in ARR.”
Rob Walling Nov 4, 2025 ▶ 7:38 Episode 805 | Gatekeeping vs. Paying Dues, Raw Material, and Surr...
Nov 25, 2025 neutral
Assertion Not checkable as stated
Virtually zero founders in the TinySeed ecosystem hold patents
“And this is why approximately zero founders in the MicroConf TinySeed Startups and Restless Ecosystem have patents. There are some exceptions. That's why I say approximately zero. So yes, you can, I can point out two right now, but there are More than what is …”
Rob Walling Nov 25, 2025 ▶ 26:37 Episode 808 | A $500k "Step 1" Business, When to Consider SOC2, a...
Dec 23, 2025 positive
Disclosure
Walling: Around 80% of TinySeed applicants come through referrals and audience channels
“More than 75% of our applicants come from referrals from Tiny Seed alumni, from MicroConf, or MicroConf YouTube, from Startups for the Rest of Us, from other word-of-mouth referrals, or from our social media, or email lists, or my books, or my email list, and …”
Rob Walling Dec 23, 2025 ▶ 15:50 Episode 812 | The 2025 State of TinySeed
Mar 31, 2026 neutral
Disclosure
Walling: TinySeed manages nearly $60M AUM and 210 investments with 11 staff
“Tiny team, think of like MicroConf and TinySeed is nine full-time people and two part-time. And we have invested in 210 B to B SaaS companies in the last seven years. We run all the MicroConf events in addition to mastermind matching and connect. We push out t…”
Rob Walling Mar 31, 2026 ▶ 23:58 Episode 826 | How to Find, Hire, and Work with Owner-Level Thinke...
Apr 28, 2026 bullish
Assertion Not checkable as stated
Walling: Nearly 25% of MicroConf US 2026 attendees generate $100k+ MRR
“And there was almost 25% of attendees are doing seven figures. Had at least a hundred K of MRR.”
Rob Walling Apr 28, 2026 ▶ 2:56 Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, an...
Apr 28, 2026 positive
Assertion Not checkable as stated
Walling: MicroConf US 2026 drew around 235 attendees from 12 countries
“We had about 235 attendees from 12 countries and a really good turnout once again of Folks with real businesses.”
Rob Walling Apr 28, 2026 ▶ 2:29 Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, an...
Jun 23, 2026 positive
Disclosure
Walling: B2B SaaS companies are already seeing measurable referral traffic from LLMs
“TinySeed companies, as well as TinySeed itself, and MicroConf, and this podcast, and Rob Walling, are all getting referrals and traffic from LLMs, ChatGPT, Claude, etc.”
Rob Walling Jun 23, 2026 ▶ 18:31 Episode 838 | 6 Key Takeaways From a TinySeed Batch Kick-Off
Jun 23, 2026 neutral
Insight
Walling: There are only seven reasons a SaaS application's growth plateaus
“The seven, and only seven ways, that a SaaS app can plateau.”
Rob Walling Jun 23, 2026 ▶ 6:25 Episode 838 | 6 Key Takeaways From a TinySeed Batch Kick-Off
Aug 18, 2026
Disclosure
Walling: MicroConf and TinySeed employ about 10 North American W-2 staff
“Between MicroGump and TinySeed, there are, I think there are 10 of us And people make full-time salaries. You know, these are mostly W-II folks living in North America, so it's not cheap.”
Rob Walling Aug 18, 2026 ▶ 8:22 Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous S...
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