developer

also referred to as: developers

21 statements across 20 episodes · 3 bullish · 13 bearish · 6 people on the record · first statement May 5, 2020 by Rob Walling · across every show →

Everything said about developer, oldest first

May 5, 2020 negative
Insight
Measuring engineers by code volume or bug counts triggers attrition
“And when I've seen manufacturing lines at big companies of 20, 30, 40 developers, and they want to quantify stuff like lines of code written, bugs fixed, that's when you go down this line of A, building crappy software, and B, all your good developers are goin…”
Rob Walling May 5, 2020 ▶ 21:49 Episode 495 | Advice, Competition, Marketing, and Managing Developers (A Rob Solo Adventure)
Sep 29, 2020
Insight
Walling: Codebases justifying full rewrites are far rarer than developers claim
“Not that there's never a reason, you know, I mean, you can have code that is so bad that you can't add features and it takes you a month to do a days worth of work or whatever. Of course that happens, but it's a lot less frequent than I think developers tend t…”
Rob Walling Sep 29, 2020 ▶ 22:20 Episode 516 | When to Re-write Your SaaS Codebase
Jan 5, 2021
Insight
Walling: Most developers lack the distinct skill set needed for product decisions
“And I don't think most developers have this, the product skill. It's a totally different skill set. You know, writing code and architecting and building a feature is a skill set and scaling and all that stuff is a skill set.”
Rob Walling Jan 5, 2021 ▶ 12:50 Episode 530 | Making Development Decisions, Regrets about Selling, and More Listener
Apr 20, 2021 neutral
Insight
Product Development Represents Only 25% of Early Startup Success
“I mean, and that's the, probably the most common mistake that I see with early founders is, especially developers and designers who think that the product is everything, where in fact it's like, 25% of the things, and really all the other things, the marketing…”
Rob Walling Apr 20, 2021 ▶ 22:43 Episode 546 | Hiring Entrepreneurial People, Anonymity, Disruptive Innovation, and More
Dec 6, 2022 negative
Insight
Walling: Mandatory video screening causes developer job applications to plummet
“I know that when we've tried to have developers record a 62nd video of just like, tell us, and like, we'll get very few applicants because developers don't want to. Other roles like sales, customer success, people who are more used to being on camera, don't ha…”
Rob Walling Dec 6, 2022 ▶ 24:09 Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can...
Mar 14, 2023 negative
Insight
Reimer: Writing code is actually the easiest part of building a business
“Classically the most challenging thing for developers is breaking out of the assumption that the hardest part is writing the code that truly the easiest part is writing the code.”
Derrick Reimer Mar 14, 2023 ▶ 9:19 Episode 652 | Mixing No-code with Code, Developer Superpowers, $5...
May 16, 2023 neutral
Insight
Mike Perham: Developers care about software utility, not licensing constraints
“The reality is, is most of the people making these technology decisions are developers, and developers don't care about the licensing, as long as it allows them to do what they want to do.”
Mike Perham May 16, 2023 ▶ 9:23 Episode 661 | Millions in Revenue As a One-Person Software Compan...
Jan 23, 2024 positive
Prediction Not checkable as stated
Walling: AI will not take developer jobs, but will augment software builders
“I don't believe AI is going to take a bunch of developer jobs. I think this is the rising tide that raises all the boats. Unless you're a real developer, and you don't, or you resist AI, or you don't want to use it becomes this tool of augmentation that I thin…”
Rob Walling Jan 23, 2024 ▶ 11:15 Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
Feb 27, 2024 negative
Insight
Walling: Non-technical founders repeatedly waste money hiring unvetted developers
“The worst thing you can do, and the thing I see non-technical founders make over and over, is hiring developers to build stuff, and they don't know how to hire developers, because they're not technical, and the code is crap, and then it's not scalable anyways,…”
Rob Walling Feb 27, 2024 ▶ 13:33 Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices,...
May 21, 2024 negative
Insight
Walling: Most developers know how to write code, not build products
“The thing is, is most developers don't know how to build products, they know how to write code.”
Rob Walling May 21, 2024 ▶ 20:38 Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a...
Jul 16, 2024 negative
Insight
Walling: Developers ruin MVPs by refusing to narrow product scope
“This is a, I think, a lesson that a lot of developers screw up, is they don't want to build an MVP with Limited functionality. Or they don't want to focus the thing down thinking they didn't solve a big enough problem.”
Rob Walling Jul 16, 2024 ▶ 9:02 Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Mo...
Jan 23, 2025
Insight
Walling: Introverted developers will not voice grievances without scheduled one-on-ones
“And I realized, oh, no one's gonna just come and tell me when there's a grievance, or when they feel bad. They don't, they're not gonna initiate. There's a lot, especially, you know, introverted developers don't wanna rock the boat, don't wanna whatever, for w…”
Rob Walling Jan 23, 2025 ▶ 25:05 Episode 751 | TinySeed Tales s4e2: From Developer to Manager
Jan 30, 2025 negative
Insight
Schnettler: Developers do not pay for proprietary software gems
“Developers, generally speaking, they aren't in the mindset that they go and they license, like they pay for a Ruby gem and license that. That's not their workflow. Their workflow is they want an open source package, and then maybe you can upcharge them for sup…”
Colleen Schnettler Jan 30, 2025 ▶ 12:52 Episode 753 | TinySeed Tales s4e3: Co-Founder Conflicts + Renamin...
Feb 4, 2025 positive
Assertion Not checkable as stated
SaaS startups are accelerating output with AI rather than laying off developers
“What I've noticed is I haven't seen anyone, at least in kind of the SaaS space, fire people or lay them off because, oh, we're suddenly so much more efficient. I've just seen them move faster.”
Rob Walling Feb 4, 2025 ▶ 11:44 Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Q...
Feb 13, 2025 negative
Insight
Schnettler learned developers are a difficult market to sell software to
“We spent a first year, before we were, we hooked up with TinySeed, we spent a year trying to sell this as a Ruby gem to developers. But they're a hard market to sell to.”
Colleen Schnettler Feb 13, 2025 ▶ 9:15 Episode 757 | TinySeed Tales s4e5: Founder Breakups, Crushing Fai...
Feb 18, 2025 negative
Insight
Walling: Developer founders falsely view product features as their primary bottleneck
“And I think the biggest problem that developers, especially in makers and builders do is they either don't know or they kid themselves. They convince themselves that the bottleneck is actually the product and features because it's so fun. It's the fun part, yo…”
Rob Walling Feb 18, 2025 ▶ 19:37 Episode 758 | Do Free Trials Suck?, What Moves the Needle, and Mo...
Jul 15, 2025 positive
Insight
DeWulf: Hire developers who write, not writers who code
“So first we started looking for developers who wanted to write and not for writers who knew a bit how to code. So with that in mind, we're able to have writers who were really in terms of Technology, like technologically very top notch, you know, they knew eve…”
Pierre DeWulf Jul 15, 2025 ▶ 17:26 Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figur...
Sep 23, 2025 negative
Insight
Bartlett: Enterprise Developers Lack Budget and Purchasing Authority for SaaS
“Developers don't have money to buy products at a company. I mean, maybe some do, but at an enterprise, it's not the developer that makes a purchasing decision.”
Colin Bartlett Sep 23, 2025 ▶ 8:08 Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hock...
Sep 23, 2025 negative
Insight
Walling: Zero-to-One Marketing Consultants Fail 98% of the Time
“The first part developers do over and over and over and over and I say, I don't know, maybe 49 out of 50 times it just doesn't work. They're not very good. Zero to one marketing is really, is also really hard, you know, and it often takes founder activation en…”
Rob Walling Sep 23, 2025 ▶ 18:12 Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hock...
Jan 20, 2026 negative
Insight
Walling: Solo developers default to wanting full rewrites of unfamiliar codebases
“I find that the people who have only written code, have never worked on a team, have never had to get into a code base that they've never seen before. It's like they're code blind, and they've only experienced the way they do it, and they have these really str…”
Rob Walling Jan 20, 2026 ▶ 3:08 Episode 816 | Developing an Editorial Eye, The Right Kind of Stub...
Jun 16, 2026 negative
Insight
Walling: Engineers Without Product Sense Build Inelegant, Overly Literal Features
“If you give a developer who's not a product person a feature, and you say, build content snippets that people can insert into their emails, you know, if your app sends emails for people, they will build it very literally, and it will not be very elegant nor in…”
Rob Walling Jun 16, 2026 ▶ 24:50 Episode 837 | How Do You Learn Product? and Optimizing Your Trial...
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