The Wisdom Wall

17 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.

Everyone Greg Isenberg (595)Jonathan Courtney (76)Cody Schneider (73)Nicolas Cole (39)Riley Brown (38)Sahil Bloom (30)Billy Howell (25)Nick Huber (24)Ross Mike (23)Jay Clouse (21)James (The Boring Marketer) (19)Morgan Housel (18)John Rush (17)Alex Finn (17) Best Newest Oldest

“in directories, if you get to stable five K visits a month for a B to B directory, you will sell four or five ads and you will make three, four K a month on that. And, and that it will stay that way. And even if you do nothing, it will just grow because you have SEO as your channel and SEO tends to grow.”

John Rush, Oct 21, 2024

“Never buy expensive domains, like, It's always available. Just be more creative and find the one that's available.”

John Rush, Oct 21, 2024

“even if you know how to write code and you're great at that, It's a hundred percent better to go with no code, any tool”

John Rush, Oct 21, 2024

“So it all takes, if it takes you more than one evening, then you're doing it wrong. Because if it takes more than one evening, You need to redo your method, otherwise you're kind of riding on a small car, on a, on a slow car, and you'll never get really far with that”

John Rush, Oct 21, 2024

“If your site is fresh and the domain rating is low, if you publish a lot of articles, Google will just never crawl them because it will look like spam for Google. That's why the first month You should have maximum 50 pages or 50 articles on your website, and then second month you can do more.”

John Rush, Oct 21, 2024

“So there are many ways of doing it, but the best way is to start based on keyword research.”

John Rush, Oct 21, 2024

“At the first launch of your directory, the only thing that's important is the items. Like if you put the out, the ratings and everything, it will be empty because there will be no ratings. There will be no users. So all those features, they don't make sense for a new directory. So the only thing that makes sense for a…”

John Rush, Oct 21, 2024

“That's why I usually bet for five, six, 10 ideas, and I test them all at the same time, so that I, Remove the chance to be disappointed when one idea fails. That's, that's pretty good approach, I would say. Like, don't do just one directory, because it will be disappointing, and you have to wait quite a lot for SEO to…”

John Rush, Oct 21, 2024

“first four steps help me to validate my idea, because if I post it somewhere and no clicks, it means that it doesn't click with people, right? So people saw it, but they don't click it. It means it's a bad idea or the domain name is bad. I have to change something. There's no reason to push it further. But if I have…”

John Rush, Oct 21, 2024

“the next wave of growth comes from being early to list hot items on your directory, and Google will find nothing else on the internet to supply to the user who is searching for that, and Google will, will show Your item, your page for that.”

John Rush, Oct 21, 2024

“It is much harder to win SEO traffic for a SAS tool than for a directory.”

John Rush, Oct 21, 2024

“I think the best way to actually buy directories is to go to similar web and Research the traffic, research the audience, research the countries, and then reach out to them. An offer to buy. I, I do that. Uh, and because if somebody put their directory for sale, very often they want to sell it for quite a lot. But if…”

John Rush, Oct 21, 2024

“I think 20 K is probably the limit for the director right now on the market, unless you want to go full time into that, and that's your main project.”

John Rush, Oct 21, 2024

“99% of the makers can build stuff, but only few can actually grow and sell and bring in customers.”

John Rush, Jun 12, 2024

“So that's where I think the best ideas are right now. Like the low-hanging fruits is building something around the, uh, the growth and the marketing, etc, and tools around that.”

John Rush, Jun 12, 2024

“if someone actually does this job of coming up with ideas, uh, validating the ideas, uh, with the users and then collecting, uh, a wait list, maybe collecting prepayments. And then you have the whole thing. Like there is an idea. There is, uh, there are like a hundred people who want it, maybe five paid for it. Then…”

John Rush, Jun 12, 2024

“and then you find a keyword that has high traffic. And then you search for that keyword on Google and only blog posts are shown on the top. That's the idea. Like you just build a directory around that and Google really likes directories and eventually you will get to the top too.”

John Rush, Jun 12, 2024
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