The Wisdom Wall

“you don't need to worry about like all this different, like volume and, uh, you know, keyword metrics and competition level and stuff like that. I think a lot of people get hung up on it. So just want to clarify that all you have to do is ask AI what keywords you should focus on for your website.”

“when you work with like an agency or something like that, that can take a long time. They have to get access to your code base or whatever. And now there's this beautiful sort of like power that someone has who can build the website, uh, and go and fix all this stuff on their own, uh, really quickly and make sure it's…”

“The way you show up in ChatGPT is by doing good SEO. There's, there's really like, I have not seen really one, uh, unique strategy that is different from just doing good foundational SEO to go and show up in LLMs.”

“I think that the lines are just blurring across the board. Like, you know, the line between a non-technical person being able to code blurred, and I, I would always feel very frustrated with, like, the design portion of, of this whole process, you know. Um, yeah, you can build stuff, but everyone can tell it looks…”

“They're testing way more ads than any other industry. They're learning really fast, borrowing some ideas from there, and then translating it into, like, you know, sort of the creator world is, I think, there's some alpha there.”

“You can get way better results, uh, with, with less prompting and less work in between. So do the research up front, set up the skills, Grow one prompt into the system, and you'll get a great result. So doing the, the boring stuff up front, if you will, doing the research, building these skills out, maybe you have two…”

“hardscaping. So these are people that come and build like retaining walls at a house, um, smart home automations or irrigation systems at a home. Uh, these are like three to 5000 dollar, uh, services Um, on one job that someone comes out and accomplishes and basically a day.”

“Locations that I like to target are referred to as like tier two cities or tier three cities. So don't think about like Los Angeles or New York or, you know, Chicago or San Diego or something like that. I live in Charlotte. There's a ton of opportunity here. Think about like Nashville or Atlanta, Or, you know, uh,…”

“So imagine, you know, you can go and find a niche that has, you know, hundreds of reviews every month, but customers are generally not happy. To me, that sounds like Opportunity or arbitrage, right?”

“Another reason why I think like local is so interesting, um, is because the competition is not very sophisticated. You know, like if you find kind of a boring niche in a local market, you're going up against people who haven't updated their website in 10 or 15 years, perhaps. They're still operating off, you know, uh,…”

“typically, um, if you're in a boring market, The competitors are not going super deep and getting all this information integrated into their site. It's your opportunity to use AI to do additional research and, you know, build out more information that, you know, search engines or even LLMs will prefer, uh, you know,…”

“Like, I think the biggest gap that I see with AI is people don't know the question to ask, you know, and that's where the vertical expertise comes in. So that's really the gap and it's also the opportunity, you know? Um, so finding out what questions you should ask is really key and people don't really spend enough…”

“You take your URL, you plug it in, you find an error, you go down, you find the details, you copy and paste this stuff into cloud code. It knows exactly what to go fix, work on getting those scores up on page speed, and that's some low hanging fruit, um, you know, to get some additional traffic to your website and…”

“in a not very competitive market, these types of things can make a big difference. If you're in a very crowded market with, you know, very sophisticated websites, like you're in a, a, a hyper-competitive SaaS market, just optimizing your page speed insights probably isn't gonna, you know, shoot you to the top.”

“it's worth getting a designer to, like, make it look good and then going and doing a lot of the vibe coding work. You'll stand out. A lot of sites look the same now that are vibe coded. People can kind of tell.”

“Yeah, this is, uh, this is not just an LLM making it up because what we're doing with this MCP integration to the workflows and in it in is we're pumping all of the right contexts into Claude here, you know, so basing all of this around real data, uh, that's out there. So there's no hallucination. It's not just making…”

“And I believe that, you know, in today's world, like you have to be everywhere in all the formats in order to kind of dominate the competition, especially if you're a startup, you know, that's kind of the way that you can enter into an established market and start siphoning off that traffic from, from the main players.”

“And this is the beauty of MCP because again, you're not like designing all this complicated logic in a workflow builder. You're just saying, Hey, pump this data into Claude and let Claude figure out what to do with it.”

“Like, you know, the, the challenge here for a lot of marketers, uh, using these tools is that they're switching between like, you know, 10 different things. Like their, their tabs open on their browser. Like, you know, they've got ChatGPT, they've got Claude, they've got maybe some like blogging platform and a bunch of…”