The Ledger
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Ellis: Gen Z trends like 'quiet quitting' harm career success
“I also don't think this like Gen Z movement, the quiet quitting, all that stuff. I don't think that's really setting people up for success at all.”
Ellis: Existing wellness testing companies are too masculine and male-focused
“I do feel like a lot of the companies out there that do this are very masculine and male-focused, and are like, argh, fast, cold plans, like, all the things, which is great, but not necessarily what you want when you're in, like, that stage of your life”
Ellis: High-ticket postpartum services can hit seven figures without an audience
“I feel like you could get to seven figures so fast, just doing that with no
Audience at all.”
Ellis: 70% to 90% of BossBabe webinar attendees buy annual subscriptions
“And on those trainings, I can see between it varies. 70 and 90% of people joining annually.”
Ellis: Yohana will likely transition to fully AI-driven assistance
“And they use AI, and then they also have real people, which I feel like they'll probably switch to AI, fully AI in the near future.”
Ellis: Broadcasting to a group of followers does not create a community
“The community is the product. That's the thing that they're there for. And sure there's different ways they can get upsold into certain things if they segment themselves, but you can't, I don't just think you can put people into a group and assume that they're…”
Ellis: BossBabe has never successfully run paid ads compared to organic content
“We've never successfully run ads. It just,
Never performs as anywhere near our organic stuff.”
Ellis: Scaling a $49 monthly membership via digital ads is extremely difficult
“The ad landscape these days, I mean, I struggle to see a company like mine that's able to do those numbers. And make money on like a 27 to 49 dollar. I find that quite difficult.”
Ellis: Social media content rarely serves brand, growth, and sales simultaneously
“I think you've got three types of content on social. It's content to build your brand content to help you grow or content to sell. And very rarely is one piece of content going to do all three things for you.”
Ellis: BossBabe founders used a fake assistant persona to manage inboxes
“And we had a fake assistant that was basically us as our community manager, meaning what? We just had a community manager that was named something else. And the two of us would be in the inbox.”
Ellis: BossBabe founders plan to detach their personal identities from the brand
“Me and Danielle have been more and more wanting to take our faces off of the business. Cause it's really not about us. It's about the women inside of the business.”
Ellis: Membership products rarely need monthly updates once core curriculum is set
“The content will be there, but it's not something that needs to be updated every single month. Once you've got a good curriculum, you've got a good curriculum.”
Ellis: Avoiding outside financing prioritizes total control over rapid growth
“There's something really amazing about having a business like this, where the
Cashflow is great. I have no one to answer to. I can sleep really well at night. I just love that too much to even think about any kind of financing. I don't know if that's a bad thi…”
Ellis: Migrating newsletter to beehiiv cut software expenses from $50k to $10k
“I was spending 50,000 a year on a different platform, and when this happened, I couldn't get in touch with anybody, and I've been with them... And we switched to them. We went from spending that much money to spending 10 K a year or something like that. And it…”
Ellis: BossBabe acquired 1,500 paid members in its initial seven-day launch
“I think our first launch period, we were open for seven days and I think we brought in like 1500 paid members.”
Ellis: BossBabe has served 25,000 paying members and 170,000 total customers
“We've had over now, 25,000 paying members through and in total with our, just all of our products we've had about a 170,000 members through.”
Ellis: BossBabe currently sustains roughly 9,000 active recurring subscription members
“I would have to pull the numbers, but in, in our recurring programs, I would probably say there's about 9000.”
Ellis: BossBabe generates significant MRR from members upgrading to accelerator programs
“The likelihood of them upgrading to an accelerator program, which is where a big chunk of our MRR does come from. Because we do payment plans on those and we extend those out.”
Ellis: Only 10% of BossBabe's direct website visitors buy annual subscriptions
“They'll land on the website, on the sales page, and they'll choose the monthly or the annual option. In that sense, about 10% of people will choose annual and 90% will choose monthly.”
Ellis: Steven Bartlett's 100k-member Telegram instantly sells out merchandise via links
“He's, he started a community on telegram. And I mean, I want to say he has over a 100,000 people in this group chat, which might not sound like the best way to do a community, but when he drops merch, he just drops a single link in that telegram and it's sold …”
Ellis: First bootstrapped startup shipped to 60+ countries and 250 Boots stores
“When we launched this business, Very, very quickly. We were shipping to over 60 countries. We then got stocked in a store called Boots over two and 50 stores across the UK, which is the equivalent of Walgreens in America.”