The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Kenny: Mindfulness-framed dating content drove podcast's breakout growth
“Then I started to do a lot of dating content through the lens of mindfulness, not like how to text someone or anything like that, but through the lens of mindfulness. And that's what really blew up the podcast from a content perspective.”
Kenny: Journal business generated roughly $5.5M in first 18 months
“And in the first 18 months, it did about five and a half million.”
Kenny: Early text-message carousel ads delivered a 5x ROAS
“My initial ads were static carousel images of text messages that someone might send after standing up for themselves or affirmations to remind them of themselves. And then the final carousel would be a picture of the Of the journal, but it was very incongruent…”
Kenny: Mindfulness Will Soon Have a Cultural Moment Defined by Practicality
“I think mindfulness soon has an upcoming cultural moment that is going to be defined by its practicality, not its woo-woo-ness, not its fairytale rainbow-ness, but it's, Hey, here's how we're actually going to do it.”
Kenny: New Mindset, Who Dis? reached 56K downloads in month one
“I remember the first month it did 56,000 downloads with no social media following.”
Case Kenny lost money on a $39k Indiegogo journal launch.
“I launched at Indiegogo in 20, 20, January, 20. Raised 37, 39,000. Did not do well. I actually lost money on that between agency expenses.”
Kenny Collaborates with Martin Garrix and Gryffin on Mindful DJ Sets
“I work with a lot of big name dance artists. I don't know if you're a dance music fan, but folks like Martin Garrix and Griffin, these guys that I've worked with, where basically we team up and they'll create a dance music set, like a 40 minute set. And I'll c…”
Kenny: What Do You Meme? Mindfulness Card Deck Reached Target and Walmart
“One of the things that I did this past year is I released a collab with What Do You Meme? If you know those guys and Ben and crew they obviously, they understand the game space. They understand the card game space, and they saw a real opportunity to bring mind…”
Journal sales surged when Case Kenny pivoted marketing from happiness to breakups.
“The moment that I pivoted the branding from here's a journal to help you be happy or whatever to here's a journal to help you get over a breakup because all the prompts were actually more geared towards like forgiveness. That's a more obviously emotionally tri…”
Kenny: The average podcast ends after around 10 episodes
“If you look at podcasting, it's like the average podcast ends after like 10 episodes.”
Kenny: Community Charges SMS by Subscriber Count Instead of Texts Sent
“Community, which is basically a SMS platform. That's a little bit more approachable than using like an attentive or a Klaviyo for texting, which can get out of hand pricing wise. It's a little bit they group it based on how many subscribers you have rather tha…”